Online Business

Home based businesses can help you quit your day job. Many people looking to make money are turning to different types of home based businesses. Building or joining a business is a great way help yourself out financially. As long as you come into your business knowing you will have to work and put in daily effort you should be well on your way to achieving the success you have always dreamed of. Many people join a work from home business with the wrong intentions. Yes everyone wants to make money but success does not come over night. It will take work and effort to build your company. This is one of the main problems I see when people first want to start a business. They expect results and huge results to happen overnight. This is just not realistic. Yes it is possible to make tons of money but it will not happen while you are sitting on your sofa, watching «Dancing With The Stars». Starting your own company is a great way to live the lifestyle you have always dreamed of. The thing to remember is it will not always be a joy ride. You will have your ups and downs. It is just apart of business. How you react to the ups and downs is what separates the winners from the losers. Every owner has ups and downs. The winners shake off the losses and keep going. Winners refuse to quit no matter what may happen and no matter how long it may take for them to achieve their goals. Losers allow the tough times to bring them down and normally end up quitting when times get tough. See it is all state of mind. What you believe about yourself will become true. That is a major fact of life. You become what you believe yourself to be. If you believe in yourself and believe you will succeed no matter what it takes and no matter how long it takes you will succeed. If you believe you are doomed for failure and you are a quitter, you will fail. When building your home based businesses be sure to have a solid plan. Your plan is essential. This is also what separates the winners from the losers. Winners have a solid plan that they know works. Most losers have no plan or they have a plan which is wrong or ineffective. Many people fail to get ahead in life because they have the wrong plans.

For instance «go to school and get a great job, then retire», is an outdated plan. Maybe that worked for our parents but today and in the future that plan will be outdated. It is no longer just enough to get a good job, just ask someone who has just been laid off, after working for a company for 40+ years. Many companies are exporting jobs overseas, the job market is not what it use to be. Building a business for yourself and your family is an awesome way to get ahead. Studies show the gap between the have and have nots is widening. Or to put it in layman’s terms, the rich are getting richer and the poor are getting poorer. The reason the rich get richer is not because they have some secret mutant power but it is because they have the vision and the courage to see and to take action in times of chaos.

John Jantsch Here is a good rule of thumb to follow when searching for a story angle to present to the media. Ask yourself this question: Will the readers of this publication think this is interesting, entertaining, informative or useful? Self-interested, veiled attempts at promoting your business will fall flat. The media does not care about your company’s success unless their readers care about it. The media does not care about your new product unless you can help them understand how their readers are longing to know about the problems it solves. The following is a list of topics that can help you get a reporter’s attention. If you can find a way to position your potential story ideas using one of these vehicles, you will have a better chance of success. Have Real News There is nothing that gets the media’s attention like news. Now, what you think is news may not actually be newsworthy, but if you have won a significant contract or licensed a new technology you may indeed have a story that provides a reporter with a news angle. Be First Everyone seems fascinated with things that are first: the first company to feature a technology, the first company to do a certain type of project, the first company in the area to win a national award, etc.

Of course, there are ways to be a new kind of first. The first woman – or minority-owned business in your industry to do something of note is also a first. Be Unique Sometimes you can receive positive publicity by simply doing or offering something that is unique. An unheard-of guarantee, service technicians in tuxedos, balloon telegrams for marketing are all examples of unique practices. Local Angles on National Stories If some aspect of your business is making national headlines, you may be able to weigh in with the local media on a local angle of the story. Local news reporters often prefer to quote local sources even when they are covering a national story. Has some legislation recently passed that impacts your industry? Has a major lawsuit been settled? Is a new product, service, or innovation receiving coverage? It is critical that you watch the national news trends to stay on top of these opportunities. Ties to a Trend Your association and industry publications often report on industry and marketing trends. Reporters love to get a jump on a coming trend. You can put yourself in the middle of a story by simply pointing out something that may be happening in other parts of the country that ties your company or product to a recognized trend. Overcoming Adversity Everyone loves a story with a great ending. If you personally or your firm has overcome some adversity, this may be a great source for a story. People Stories Promotions, new hires, awards, board appointments, wedding, births, and all other manner of story that involves people in your firm and what they do on and off the job can be a good source for story ideas. Maybe your company’s softball team hasn’t won or lost a game in 10 years. Maybe your firm has repaired eight houses for a charitable organization this year. Perhaps your firm has college tuition reimbursement program that is far better than most, and you have four new college graduates at the firm to prove it. Solving a Common Problem If you have discovered a unique way to solve a problem that your target market has or that impacts other firms in your same industry, you may have a story idea. Business publications in particular are always on the look out for innovative business practices. Don’t just think in terms of some solution to a client need. Maybe you’ve discovered a successful way to attract prospective employees.

These stories will often be read by potential clients and really help tell how your firm is different. In addition, it is easy to show how these types of stories can benefit the readership of a publication without appearing too self-serving.

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Website Design Delhi which involves the complete layout of your web page-right from the content to the design. The content is also written by the Web Design Delhi Company. A proper keyword density is maintained in the content of the page so that it is accepted by the search engine. Use of too many keywords may lead your website being rejected by the search engine.

The web designers will place the graphics and the content to make is attractive and navigation friendly. Submission of the page: The pages are then submitted to the search engines. The choice is between submitting by simply filling forms or by paying to the search engine. This decision is taken by the Web designing company Delhi along with the client. This is done by the Web Design Delhi Company, increases your attention on the net. The higher the number of links you manage to replace, the brighter are your likelihood of ranking higher on the search engines. On the basic of ranking report, a complete track has to be kept by the web designing company of your website on the search engine. This involves caring track of the clicks on a daily basis. Updates and changes have to be made on the website according to the report to increase traffic. Web Design Delhi Company in India helps clients globally to reach their goals of online trade. With their know-how tools and methods, they effectively and capably help you to reach the top rank of the search engines results, gain traffic and visibility and earn profits. But of course, you have to make sure that you select the right kind of web design Company Delhi.

Do you know what’s happening in your own site search? Understanding site search is one of the most important KPI (Key Performance Indicator) you should measure. According to a Forrester study, over 50 percent of major web sites fail in search usability. When your search fails to deliver, your conversion suffers. A low converting site will result is less sales and decreased revenue. Search is not just another nice feature to have. You have to think of search as a revenue generating part of your business. Your company works hard to drive traffic to your site. Many visitors will use your on site search instead of browsing through your site. Online shoppers want to use site search to expedite the shopping experience. The faster and easier they can locate the product they are looking for the more likely they’ll buy on your site. The more roadblock you set in place to inconvenience the shopper, the more likely they’ll buy from someone else. Do you know what they are searching for? Are you in any way measuring what search phrases are queried on your site? It is not enough to have site search as a feature. You must analyze it. You have to understand it. Then, you have to make adjustments based on your findings. The best place to start learning about your site search is through the search log files. If you don’t monitor your log files, you will fail to gain an insight into what your customers are looking for on your site. Understanding site search is a KPI that should be part of your tactical operations. Learning about site search will tell you what your customers are looking for. In addition to understanding what site visitors are searching for, you have to test what results yield from searches.

For example, if your customers are searching for “return policy” what results are they shown? Are the search results relevant to the search queries? If the result you get is not the best possible result, you have to tweak you search engine. The top few results must be relevant, because searchers are not interested in reading deep down your search results. Result number 10 is infinitely more irrelevant than result number 1. Every reasonable search phrase should result in relevant search results. For example, if the site searcher types “return policy” in the search field, the search should result in some result. Every e-commerce site should have a return policy; therefore, the site search should yield the relevant result. One of the worst possible outcomes for a search query would be no result. If a user types any relevant key phrase, it should result in relevant results. If they don’t, your search is failing your customers. Site search is a tool to enhance customer satisfaction. If it works as it is supposed to, it has done its job. If site search fails it becomes a frustrating experience instead of a positive experience resulting in lower conversion rates, lost sales opportunities, loss of revenue and unhappy site visitors.

Once there was a passionate wholesale merchandise business entrepreneur who sold everything he owned and a wide amount of the income he made towards searching for “The Touchstone,” a stone with magical powers, one believed to transform anything to gold. “The Touchstone” could be found on the far away seashore, among the other stones there. But unlike the other stones, “The Touchstone” was warm, but not hot. So the man who sought wealth went to the seashore and started picking up the stones, feeling them one by one, and throwing the cold stones to the sea. He did this for months until one day, he finally picked up “The Touchstone” but because he had been doing the same thing for a long time, he automatically threw the stone to the sea, just like all the others. It was too late when he realized that stone needed to get hotter and not stay average and warm like all others. Being in accordance with comfort and tradition is evil I tell you that! So what’s the moral of this story? If you do repetitive tasks, you’re likely to make mistakes and miss opportunities. Instead of putting your energy towards coming up with ways of growing your business, you’re stuck doing repetitive chores. If you want to have a profitable business, the money can be found in planning and setting your goals, not doing repetitive tasks. No matter if it’s wholesale merchandise up loadings to eBay or selling regular widgets, the rule of automation applies. This is why it’s important that you automate as much as your business as possible – from updating your product line, upgrading your services and even setting a blog no matter what kind of commercial tangible business you own, call it what you want, it’s a necessary profitable commodity. For instance, you can automate your invoice and payment confirmation follow-ups by using an auto responder program or service online.

Even if you have to pay a monthly fee for an auto responder service, it is money well spent because you can pre-load your auto responder account with customized codes to recognize the specific purchase of specific clients and personalize it as much as it is needed weeks in advance! If you use a company or program to take care of delivering your customers payment and delivery confirmation to your customers, it means you don’t need to be in front of your computer checking your e-mail every ten minutes to see if the customer already paid if eBay as example is one of your main income sources. The Internet has grown so much in the last few years that you can do practically any repetitive task with the help of software, scripts and other websites that will do these tasks for you. Automation presents another way you can be profitable online: You can supply the software, scripts or website services that will do the repetitive tasks for other e-commerce stores. You are actually creating a stream of income for yourself since these people’s businesses will grow and they will want more of their tasks automated. If you have a team of programmers, you can respond to a need and be able to provide that need in a reliable. Well, so it happens in the wholesale business. In this day and age, the last thing a customer or prospect wants to hear from you is an excuse that goes something like, “It may take me a while to get this delivered to you because I’m doing things manually.” Give your customers and prospects what they want when they need it. This means automating the repetitive tasks like delivering mailed tracking information, payment confirmations and back end similar offers. When you automate, you save yourself time and you also lessen your chances of making mistakes, be it wholesale merchandise or other online projects.

If you are developing a new website, or just want to improve the natural search results of an existing website, there are a few Internet marketing secrets you need to know – especially those that can provide a significant boost to your rankings. Marketing Experts Start with Google I have seen various statistics, but one thing is clear, Google is the dominant player of search – commanding approximately 60% of all search engine traffic. Ask any marketing expert where he or she would spend their search engine optimization efforts and they will undoubtedly say «Google». Do what you can to rank well on Google. As a result, you will see results on other search engines as well. One of the simplest Internet marketing secrets you can put into effect immediately is to register your domain name for 3 years. Many individuals who begin a web-based business register for one year only. You must realize however that Google is in the business of generating quality results from legitimate businesses. If you’re an established business, chances are that your web site has been up for more than a year. Google likes to see longevity and commitment. If you plan to be around for some time, register your domain for three years and show Google that you’re in business to stay.Optimize Your Home Page for a Keyword Phrase You have to use the right keywords if you want your website to appear at the top of any search result list. This can be tricky because most single key words are very competitive. What to do? Another internet marketing secret is to use a keyword phrase, not just a single keyword. Additionally, you want to find a keyword phrase that isn’t very competitive but generates a decent level of traffic on a daily and monthly basis. To do so, follow these simple steps: 1. Visit the overture search tool at http://inventory.overture.com/d/searchinventory/suggestion/.

This tool shows you how many individuals typed in a particular search term for the previous month. 2. Type in your keyword and notice other keyword suggestions. Select a number of keyword phrases to evaluate. The higher number of people searching on a keyword phrase generally means that it will be harder for you to get top placement for that term. A good number to shoot for, in terms of monthly keyword phrase searches, is about 1000 – 2000 per month. 3. Go to http://www.google.com and type in the keyword phrase(s) you’ve selected one at a time. After entering each, notice the total number of results listed in the upper right hand corner after your search. This is the number of web pages that are also associated with this keyword phrase. You want to find the keyword phrase that commands the highest number of monthly searches (step 2 above) and the least number of competitors. On Page Optimization If you are going to rank well for any keyword phrase, you need to effectively manage your on page optimization. Specifically, your use of H1 and H2 tags, page title, alt images, bolded text, italicized text, underlined text, and keyword proximity. The Internet marketing secret here is to copy your competition and do things slightly better. To do so, type in your keyword phrase in Google and visit the top 5 sites listed individually. Select «view source» in the Internet browser window you’re using for each site and see what your toughest competition has done. Have they included the keyword phrase in their page title? Does the keyword appear in bolded text only once? Italicized text one? Underlined text only once? Does the keyword phrase appear in the first 25 words on the page? The last 25 words? You will need to copy what the best websites for that keyword phrase have done and improve upon it. You don’t need a marketing expert to show you how to do what I’ve just described, simply copy the best and evaluate each point noted. Shape your site to appeal to Google and other key search engines. Off – Page Optimization The final Internet Marketing Secret you must learn is the importance of off-page optimization. This refers to the number of links pointing to your site, the PR rank (stands for Google Page Rank) of the sites linking to you, and the Anchor text of the link. There are some simple things you can do to begin developing an aggressive link campaign for those sites that link to your competitors – for the keyword phrase you’ve selected.

The best advice I can give you however is to research SEO and link building software on the Internet. This will allow you to make the most of your time and target the best sites to improve your link popularity. Building your link popularity is an arduous task and in my opinion difficult. I’ve certainly learned over the last few years that your effectiveness in this area is ultimately determined by the tools you use and effort you exert. Take my word for it, you don’t want to build your links manually, you’ll never get ahead – so research options on the Internet. Once you begin developing links, you’ll need to monitor them on an ongoing basis. Keep in mind that you will often have to provide a link on your website to the third party site. Be sure to create a links page where you maintain your link exchanges and monitor it regularly to insure that third party links to your domain still exist. If removed, you should remove your link as well. The Internet marketing secrets shared in this article are essential for improving your search engine results. Take your time and implement each one in a controlled and disciplined manner and you will see your rankings improve.

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Promotional marketing is a great way to build your business.

Promotional marketing is often overlooked by many business owners. McDonald’s and Las Vegas Casinos have taken full advantage of promotional marketing techniques and you should do the same. Promotional marketing can be very effective when employed correctly. We will take a look at a couple of companies who use promotional marketing in their marketing campaign. Many successful companies understand the whole point of business is to get you in the door. If you notice Las Vegas does not advertise their slot machines or game boards, instead they advertise the Las Vegas lifestyle. They just want to get you there, full well knowing once you are there you will gamble. First let’s look at McDonald’s. McDonald’s does not have the best tasting food or the healthiest food but McDonald’s is still one of the most successful restaurant chains today. Why? Two reasons first McDonald’s buys real estate in key locations and second they employ effective promotional marketing techniques. Let’s take a look at the techniques they use. If you notice McDonald’s does not list the benefits of eating their food, why? Their food is not the best food around so they can’t. Instead they have a ton of promotional techniques. Remember the beanie baby craze? This was started by McDonald’s. McDonald’s just sold new beanie babies every week. These beanie babies were going on Ebay for hundreds of dollars. Do you see the whole strategy behind this? See all they wanted was to get you in the door.

Full well knowing once you were inside of a McDonald’s you would most likely also buy a hamburger and fries besides just a beanie baby.

They also employ the same strategy with their Value Meals, Happy Meals, Monopoly Game Sweepstakes, and Dollar Menu. Next let’s look at Las Vegas. Las Vegas casino’s are masters at using effective promotional marketing. Las Vegas Casino’s are their for one reason and one reason only and that is to make money. Las Vegas casino’s do not advertise about gambling, instead they focus on the Vegas lifestyle. «What Happens In Vegas Stays In Vegas!» is one slogan they have going. They advertise the free rooms, the Vegas nightlife, the Vegas shows, and boxing matches. Their whole goal is just to get you inside of their casino. Knowing full well once you are inside the odds are in their favor you will gamble and lose. It’s genius marketing. Now granted you may not have the spending budget of a McDonald’s or Las Vegas casino but you can still use promotional marketing for your business. For example you could give out a free Vegas vacation for the 1,000th customer. Or you could give out little things like a free car wash for the first 100 customers. The main thing to remember is to make sure you give out something of value and your promotional marketing efforts will be effective.

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Social Bookmarking and Power Linking. Just in case you missed it… the Web has changed. I think a little history of the Internet is in order to grasp the big picture. I’m not going to give any dates (late eighties and early 90’s)… I’ll just give a quick run down. I would say nearly fifteen years ago I had a dial up Internet connection that allowed me to log into various College computers, BBS’s (bulletin boards) and Newsgroups. The Internet was much different than the Web is today. There was no graphics… it was totally text based and everything was dial up. All you could do was basically post to a newsgroup, post messages on some BBS’s and send email. Internet Marketing as we know it today did not exist. In time though – a few brave souls ventured out of the shadows and began marketing within the newsgroups. This started wars between the «Purists» and new «Marketers» that I still remember to this day. You see, the Purists considered the Internet to be their own little playground. They viewed anyone selling something as evil. After all… Marketers had the TV, the Radio, Magazines, Newspapers, etc, etc as an avenue in which to sell their crap. «The Internet is ours» was their battle cry. They viewed the Internet as a way for them to communicate with each other without having to wade through all the BS advertising – and they could control what was being said. When the evil «Marketer» entered the picture, this all changed – and it changed quickly. Once the evil Marketer had discovered the Internet as a new marketing medium, the «Purity» of the Internet, newsgroups and BBS’s was destroyed forever. The Internet was now becoming just another medium for Marketers to sell their wares. It was inevitable and only a matter of time before this happened. But the Purists fought it tooth and nail. The Newsgroups and BBS’s were now inundated and overrun with advertising. There was so much spam that you could hardly follow a thread or make sense of it.

The thread may have started out discussing a subject as «Microsoft DOS» as it’s first post… but it was hard to make sense of it as the evil Marketers would post «off topic» spam ads trying to sell their wares throughout the threads. As we all know things have changed a lot since those «Caveman» days… the evil Marketers persevered and the Purists lost the War (or did they?) Jump to present day… The Purists did not really lose – they just lost a battle ten or fifteen years ago, but they have recently won the War and staked their claim on the Internet as belonging to them with Web 2.0. Just in case you missed this «coup d’ etat» – give some serious thought to the current environment on the Web and Social Networking specifically. The Web no longer belongs to the evil Marketer. It is back in the hands and control of the Purists and they are once again controlling the conversations. I know… it sounds like a bunch of BS, but for the most part it is true. The difference is the Purists have discovered a way to once again «control» the conversations they want to have, while at the same time make a profit from these discussions (i.e. social networking communities). Welcome to Web 2.0 and Social Networking. I do not consider myself a Internet «Purist»… I’d fall more into the «Evil Marketer» category. This being the case, like you (if you are an Evil Marketer too) I have to adapt and change the way I do things or I will soon fall to the wayside and die a slow death. Like the saying goes, «When in Rome… do as The Romans Do» was never a truer statement than it is today. The way you sell things and market has to change – you are now in Rome. Marketing as we know it today on the Web is dying a slow death – but it is happening fast. Only those who adapt and change will survive. The Web 2.0 Marketer will survive this «coup d’ etat». Interruption Marketing has lost out to Participation Marketing and the Web 2.0 Marketer will prosper with these changes. It is no longer about forcing our messages down the throats of people – they get enough of that with all the other advertising mediums. It is all about authority, conversations and participating within discussions that other people deem important – not what you feel is important. Seth Godin has been telling us this very same thing for a few years now – but a lot have not listened. Why is this? Because it takes work and discipline (and change) to make relationships and participate in meaningful conversations.

It is easier to do what I would call «method of the day» or «hit and miss» marketing – at least in the short run. But that is all it is… marketing for the short haul with no regard to the direction the Web is moving. Like Seth Godin, Jack Humphrey has been telling Marketers they need to adapt and change their marketing methods for years now with Social Power Linking. Jack saw this «coup d’ etat» coming before most and began joining in with the «conversations» while most of us were still doing our marketing basically the same way as the «evil Marketers» of past (and current) – cramming and forcing our message down our visitors throats. I have posted before on Social Bookmarking and Social Networking and the success I have had with these methods. You can view other posts on this blog and see the results I have had by simply joining in and creating «conversations». This is not a fad or a «method of the day»… it is here to stay. With the direction the Web is heading (we are really already there) – Social Bookmarking, Social Networking, Conversation Participation with links from and pointing to those conversations is the key to being successful for the Web 2.0 Marketer. So don’t rebel against the «coup d’ etat» – come on it, the water is fine.

Venture Capitalists are wealthy private investors who can help finance your business either it being a business in trouble financially or a new business venture. There is usually a five year lock up on Venture Capital investments, this means the Venture Capitalist or the business they are helping to fund cannot get out of the deal until the five years is up, sometimes this may be longer depending on the agreed business plan.

They also charge management fees and incentive fees as well as taking a good sized share of your business. Unlike Business Angels, Venture Capitalists like to have a director or management role within the company to discuss the running of the business as well as keeping a close eye on their investment making sure the business succeeds. But there are a few Venture Capitalists who like to give the company the finance they require then take a back seat and let the company who know the trade etc. and let them run the business on a day to day basis. Finding the right Venture Capitalist for you may be a scary prospect but there many Venture Capitalist firms now available which have Venture Capitalists waiting to invest in a new and upcoming business with good prospects. Making a proposition to a Venture Capitalist can be a scary thought, you need to remember they will want to know exactly what your plans are for coming years, the market you will be promoting your product, service in as well who your target audience are for this as well as how much it will cost to make if necessary and the cost you will sell it for, showing the profit you will make on each product, item or service. One thing to remember is that Venture Capitalists don’t care about the dreams you have about this venture, all they want is a good return on their investment in your business. Before going to see a possible Venture Capitalist the best thing to do is to get advice from other business people in the same area you want to go into to get their advice on your product and or service and their honest opinion of the idea. You will need a well detailed business plan when you meet up with the Venture Capitalist and if you are turned away by them don’t give up keep trying, if show people you’re serious about your venture and wont fall at the first hurdle your more likely to win people over with their own weaknesses. Some points to consider are: • Put all your thoughts on your new venture on paper, brainstorm everything • Research your proposed market or industry • Get someone to argue against you to see if you have a water tight solution • If you have little knowledge on a certain area ask for help from people who know • Create a budget, showing every detail you can think of • Read thoroughly your business plan to ensure there’s no errors • Know who your competitors are • Present yourself well – the more presentable you are the more likely you are to be respected by the Venture Capitalist make a good impression • Make sure you know your speech, your business plan back to front so you come across confident as you only have one chance

Do you have a schedule for your home business? If not you will need one. Running a home business is a challenging task. Running any type of business is a challenge. In order to succeed you will need to work in order to build your home business. Time management is key. Self discipline is a must when running your home business. It is very easy to get sidetracked when running a home business. Many home business owners end up not succeeding in their home business because of bad time management.

You must have the discipline to create a daily schedule for yourself and then stick to that schedule daily, until your schedule becomes a routine. The whole key in creating a schedule for yourself is to make your work ethic into a habit. Once your work ethic is a habit you will be well on your way to succeeding in your home business. Many people believe they have a great work ethic and they probably do have a great work ethic. But running a home business is different than working a job. First it is your business, you will not have anyone looking over your shoulder telling you to do this or so that. You will not have anyone to answer to except yourself. Which is why you must hold yourself accountable. I am willing to bet 90 percent of all home business owners follow this or a similar routine. Wake up and go to work. Get home and turn on the television and put off working on their home biz until tomorrow. Guess what, tomorrow they follow the same routine and put off working their home business until the following day. Then the weekend rolls around and instead of working on their home business they decide to put it off until Monday. Then their routine becomes a habit and they quit their home business believing home businesses do not work. You see that is the main difference between successful home business owners and unsuccessful home business owners. Successful business owners actually work their businesses daily, until it becomes a routine and then a habit. Successful home business owners form great work habits and unsuccessful business owners form bad work habits.

One thing you will notice with unsuccessful people in general is they always have one million and one excuses on why the job is not getting done.

Oh I was tired from work, it was the season finale of «Dancing With The Stars» and the list goes on…Winners just get the job done period. Unsuccessful people also have another common trait, they tend to blame everyone else except themselves for their problems.Winners take full responsibility for their actions and learn from their mistakes. Setting up a schedule for your home business is the easy part. Do what works for you best. I like to take care of all of the home business work I hate doing in the morning. Do what works best for you. But remember having a home business schedule is pointless if you do not practice it daily.

They were the next great thing.

People were spending thousands of dollars a month on promoting the business, general, and niche web directories.

Then suddenly Google, and probably other search engines, wielded their might and changed the entire scenario. For the directory owner who was primarily interested in selling link subscriptions, this would come as a death knell. But, in the long run, this is a good thing and the best directories will actually emerge stronger, some day. Let us try to understand this. On the one hand is the directory owner who thinks of his site as a web resource. This person will develop unique content, arrange for intuitive navigation, create customized and relevant category structure, offer multiple and well thought out payment options and plans. On the other hand is the fly by night owner who will take a basic script and make a little noise and get paid entries and then just let the site languish. In the heydays of web directories, one of the interesting by-products was that the biggest customers of free / featured / reciprocal / permanent / etc entries were actually your competitors. So, what you had to do was make a directory, make some noise on some popular webmaster forums, and then have all your competitors rush and buy listings. And once that gravy train reached its station, you start all over again. As in the case of any gold rush, many participants actually innocently start getting fooled by fool’s gold. They somehow start thinking that there is serious merit in buying a listing for four figures in a bid based directory site. If one acknowledges that the sole purpose of a directory entry is to get link juice out of it, then the party is clearly over. With major search engines targeting paid links, it is tough to gain much link benefit. Certainly not four figures worth. But I am unwilling to acknowledge that there is nothing other than link juice to be gained from a listing.

I know for a fact that many of my websites gain as much as 2-5% of their traffic from listings in directories. For tiny sites this might not amount to much. But when you are a serious webmaster, this makes all the difference. Then come to think of it, these sites that are sending me traffic account for less than 1% of the total number of similar sites that have listed me, one way or another. Voila! We just found El Dorado. The secret is that only the best of directories will survive. But that one will certainly survive. And is that not what we want? I think that the fact that such web resources are now forced to look at monetizing opportunities other than the sale of listings is also a positive sign. That means that some of them might actually see submissions as a way to enhance the editorial and content quality of their sites. Clearly once again a very positive sign for the industry as a whole, if I can call it an industry.

Starting a business often means making large capital investments, especially in the very beginning. In fact, many financial advisors recommend that you plan on losing some money as you get started. However, before you dismiss yourself as not having enough money to get going, keep in mind that not all ventures are so financially draining. What so many aspiring businessmen and women do not know is that franchising dramatically reduces the financial risks associated with building a new company. Furthermore, some of the most lucrative opportunities are low cost business franchises. They require very little start-up capital, few or no employees and most all of them are home businesses. This may sound too good to be true, but fortunately, there are real opportunities for people like you who are genuinely interested in starting a business. Best of all, there are several different businesses from which to choose. Here are ten of the most popular low cost franchises in the market today. #1. Berkeley Brewer One of the most important things to franchisees as they build their businesses is minimized risk. That’s why so many of them choose franchising over starting from scratch. Berkeley Brewer, a personal tailoring company, is a terrific example of how a franchise can significantly decrease the risk. This company is so dedicated to your success that it will refund your franchise fee if you do not see a return on investment within 12 months. Moreover, this business is easy to manage, which means you don’t have to quit your regular job until your new venture becomes so busy that you have no other choice. The reassurance with a franchise like this is that you do not have to risk everything – your money and your current means of making money – to change careers. #2. CityLocal Many entrepreneurs start their own businesses because they grow tired of simply doing a job.

They want to be part of something groundbreaking. They have an intrinsic desire to make a difference. If this sounds like you, a franchise opportunity with CityLocal should be on your list of franchises to consider. This web-based home business focuses on the economic growth of cities throughout the UK and Ireland. Not only do you have a chance to be part of a profitable, high-traffic website, you also have the satisfaction of making a difference in your community. By offering both free and paid advertising, you keep members of the community abreast with local news and events. At the same time, local businesses have a means of promoting their products and services on your site. #3. FirstWills Transitioning from one career to another can be especially challenging when you’re not sure how much money will be coming in and how often. This is certainly true when it comes to starting a new business. As mentioned, many new entrepreneurs actually lose revenue faster than they can generate it. Nevertheless, one of the best aspects of FirstWills is your ability to earn money in a matter of days. All you have to do is meet with individuals who are ready to write their wills. Then, you write down their instructions and pass the information on to the franchise. You never actually write the will; instead, FirstWills does this for you. And, you make money with each sale you generate. #4. Brazilian Soccer Schools Countless businessmen and women had to take the hard route to building their companies. So many people enter the business world with the mindset that you have to dive in headfirst, quit your job, invest everything you have and hope that it all works out. Fortunately, this is not the only way. Brazilian Soccer Schools, for example, is a franchise business for sale that allows its newcomers to keep their existing jobs for the first year. This means that you can go through the coaching and business training with your mind focused where it should be – on what you’re learning rather than how much money you wish you were already making. Plus, it gives you time to launch and promote your business whilst you continue to meet current financial obligations. #5. Little Angels Children’s Photography Many new mums must weigh the cost of childcare when deciding whether to return to the workforce. For many of them, the costs of daycare take a large portion of their earnings, which leads them to wonder if going back to work is really worthwhile.

After all, not only are they losing a significant amount of their earnings just to childcare costs, they also miss the opportunity to be with their children each day. If this sounds like your dilemma, you have to determine whether it’s truly worth the money you’re actually bringing home. Still, chances are that you can not afford not to contribute financially. This is where a work from home business opportunity like Little Angels can be very beneficial to mums like you. As a photographer for this company, you will work only four or five days a week for about four hours per day. This means you can take your children to school and be finished in time to pick them up. Most of all, no experience is required. All the training you will need is provided by the franchise. Of course, all franchisees are female because women are generally preferred by preschool aged children. #6. Aura Roboclean There are two ways to make money with this sophisticated cleaning franchise. First, you offer mattress, upholstery and carpet cleaning to hotels, nurseries, nursing homes, offices and other businesses. Nonetheless, this is not your average cleaning company. Aura Roboclean uses only environmentally friendly machines, protecting the earth and dramatically reducing allergens. People are paying more and more attention to the environment, on a global scope in addition to their immediate surroundings. As you can imagine, this market is expected to treble within the next five years. And, last but not least, you can even sell the equipment to those who are interested.

This just increases your chances of profiting from this innovative business opportunity.

Most importantly, you can become a franchisee with a very low investment. #7. Charisnack Just as people are striving to live in a better environment, they also want healthier bodies. As a Charisnack business franchise, you will offer healthy snacks and smoothies to people in the workplace. All you have to do is leave the products with your clients and pick up the cash at appropriate intervals. Furthermore, Charisnack is another franchise that gives you the opportunity to make a real difference. This is true because the company donates a portion of its sales to benefit the National Blind Children’s Society. You don’t have to make the donation. Just being part of this organization means your efforts will translate to help for others in need. #8. UK Websaver Once again, here is another great home-based business prospect. UK Websaver is a company that markets membership loyalty cards. This is a great product because consumers are always looking for ways to save money; meanwhile, businesses are constantly seeking new ways to promote their products and services. Additionally, this low cost opportunity demands only a limited amount of stock. Working out of your home means that you’re somewhat restricted when it comes to space, but the tiny plastic cards won’t crowd your home office or break your bank. #9. Molly Maid Not everyone will realize the benefits of running a business from home. In contrast, most people work at least eight hours each day. They don’t have the flexible schedule you’ll have as an entrepreneur, which means they will have to hire others to do work around their homes. After working all day, who wants to spend evenings and weekends on housework? This is a tremendous marketing opportunity for you as a Molly Maid franchisee.

For a minimal capital investment, you will become part of the UK’s most recognizable cleaning companies. Rather than building from the ground up, starting a franchise with outstanding name recognition puts you one giant step ahead of your competition. In truth, a well-established brand name is one of the most valuable assets a franchise business has to offer.
#10. Baby Prints If you’re a parent, you are already keenly aware of how quickly children grow. And, you also know that parents are always looking for creative ways to capture precious moments with their little ones. The Baby Prints franchise has found a way to make this desire very profitable for you. If you decide to invest in one of their franchises, you will make impressions of every cherished dimple in baby’s hands and feet. Parents adore this keepsake; at the same time, you get the chance to run a home business. All the independence and flexibility you can expect when running your own company is available to you. And, the most important part is that Baby Prints is one of the low cost business franchises that comes with exclusive sales territory. Not only will you sell a unique product, you won’t have to worry about competition from other franchises.

Setting up goals for your home business is very important to your home business.

Why? You have to have something to aim for in order to help you along your journey in building a successful home business.

Home business goals will help you out greatly in building a successful home business for yourself. Many people start a home business with only one goal in mind and that goal is to become rich. Becoming rich is not a bad thing but you need to have more specific goals than just becoming rich in order to succeed. Your goals need to be detailed and specific as to what you want, when you want it, and how you are going to get it. All 3 of these different points will help you reach your goals. Once you have your goals written down and memorized you then must repeat them with full belief and faith that you will reach your goals. First you have to know what you want. One reason many people fail to succeed in life is because they have no clue what they want in life. So they end up settling for anything that comes there way. This goes for pretty much anything you desire in life, be it a husband or wife, a job, or anything else. You must know what you want and you must be detailed in describing what you want. For instance let’s say you want a new car. Just wanting a new car is not enough. You must know the model, the year, the color, the color of the seats. The more detailed you are, the better. Or let’s say you want to earn a stable cashflow with your home business. Well how much money would be enough to quit your job? How much do you need to live the life you always wanted? If it’s 10,000 a month then your goal would be to earn 10,000 a month through your home business. Next you need to setup a date when you want to reach your goal. The key when setting up a date for yourself is to be realistic but to also pick a date which will give you a sense of urgency as well.

Next you need a plan to get you to your goals. In this case your home business is the vehicle which will guide you to your goals. Now you need to setup a plan on how you will make your home business a success. A marketing plan will help. Are you going to advertise your home business offline or online? Or both? What types of media are you going to use to advertise your home business? These are just a few of the questions you will need to ask yourself when creating a plan to help you reach your goals. Once you have gone through all 3 steps write it all down. For example » I will earn 10,000 a month by Jan, 1 2008 and I will earn this money by building my home business». After you have a statement written repeat your statement to yourself daily and you should be well on your way to achieving home business success.

The internet gives you access to the entire world when it comes to selling goods or services. This is because millions of people go online every single day in search of things they need. However, you need to understand from the very start that online commerce is a saturated market. You will find plenty of competition so you have to continually be creative and keep up on consumer buying trends.

What is it that you are going to market? Think about your hobbies and your skills. You may decide to offer products you have created yourself. Sometimes this is the result of buying a particular product yourself and then thinking of a way to make it better. You can sell your knowledge as well. Informational books that people access online are very popular. Selling products for other people is definitely a possibility as well. You don’t have the overhead associated with starting up your own product. With most affiliate programs you don’t even have to take care of the shipping. You will need to be creative with your marketing techniques though. It is very possible to have a successful online business without a tangible product. Services are extremely popular. For example you can offer your services to create a website for others or to represent their advertising efforts for them. Any type of service like that can make a wonderful online business. Once you have identified your products or services to sale, you need to focus on getting the information out there. You can have the very best to offer but if the millions of people on the internet can’t find it or don’t know about it, you are out of luck. Narrow down your target market. Make it as specific as you possibly can. Next you will need to work on your marketing strategies. Think like the consumers you want to reach. Where will they be looking for information. There are numerous types of marketing techniques you can use for your online business.

It is a good idea to incorporate several of them. This way you can get steady streams of customers from all angles. Work hard to build quality relationships with your customers. This involves offering them valuable information instead of just trying to make sales all the time. Offer them interesting articles, newsletters, and be willing to answer their questions. The quality of your customer service will determine part of your business success. Never underestimate the value of this aspect. It should always be a top priority no matter what type of online business you offer.

It is possible to have a very successful online business.

There is less investment of money because you don’t need a building to work from.

Many online businesses are ran from a person’s home. Take your time to find out what unmet needs exist and then reach the market that will be looking for it. Always be honest when it comes to the information you offer to your customers. It will help them to become lifelong customers that make additional purchases and recommend your business to others.

Many people have tried to succeed in the home based business world and indeed in terms of the successes or failures of different people, there are three general categories that can be used.

Firstly, there are the people that are failures; people that really have no success and after a period of denial are eventually forced to give up on their business and go do something else. This is not where you want to end up. Then, there are the people that are successful; they are able to parlay their business into something that earns them a nice five figure income that they are satisfied with and can live on. This is not such a bad place to be. And finally, there are the people that are enormously successful; these are the people you hear about all the time that become millionaires and are able to live a life that is the stuff of dreams because of the money that they have. This is the best! The question that most people will ask themselves in regards to this scenario has to do with the difference. Depending on the specific case, most people can figure out the difference between the first group and the latter two groups; it usually has to do with a lack of motivation, a lack of perseverance or the inability to deal with failure and just move onto something else. However, the difference between the second and third group is harder to figure out; after all, for the most part those two people start off the same and a lot of their home based business development is the same getting to the point of a five figure income. What, then, becomes the difference later on? Well, in the majority of these comparisons, the difference has to do with a lack of diversification on the part of a person that has the five figure income. If a person builds a business that makes then $75,000 a year, then they might realistically have no problems whatsoever with that income. This is because the person might have all their needs met in a nice way and not really want to try and increase their income. However, the person that goes on to eventually become a millionaire is not going to be satisfied with that amount. They will take as much money as they can spare and instead of spending it on a lifestyle enjoyed by a person with a $75,000 income, they will re-invest it. Either into another business or back into expanding the one they already have. This kind of person is not interested in living the lifestyle of a $75,000 income person; they want to make more money and have no problems living in less luxury now if it means they can live in more luxury later. A person like this has an income figure in their head from the start and keeps on working at it until they are making that income figure; usually through diversification.

With an affiliate home based business you can also enjoy the residual and passive income that comes with ongoing payment programs and marketing.

Have you ever wondered why radio stations use jingles? A mini-song (jingle) is played several times each hour. Listeners can get to the place where they know that jingle by heart and can sing it even when the radio is off. The jingle is used going into a weather break or back into music. The jingle seems ever present on radio, but why? The reason many radio stations use the jingle is the same reason online business conforms to Search Engine Optimization (SEO). The more you tastefully use either the jingle for radio or keywords for your business website the more visibility you generate. If done correctly the keywords that you use in the totality of your content will be very apparent if the reader is looking for it, but undetectable to most readers. That means that the content is not ‘stuffed’ with keywords or key phrases. The content should flow very naturally without feeling as though you are tripping over the same words over and over again.

It’s the same way with radio jingles, they are audibly present, but should mesh well with everything else that is offered on the airwaves to allow the repeated message to be absorbed in an acceptable way. SEO can be a bit like picking the best keyword to brand your site and utilizing them to your advantage while making sure the overall content of your site is worthwhile to your site visitor. We’ve all logged into sites that either overdo the keywords or have content that is less satisfying than it would be if they would stick to the primary directive. Not only is it no fun to try to read from these sites it is also a key motivator in deciding not to return. One of the secrets to SEO keyword phrasing is to write an article that conveys a thought. Structure your descriptions and company data to help the reader clearly understand what you do, while the infusion of keywords takes a necessary second place. Yes, keywords are vitally important, but not at the expense of losing prospects just when you get them to visit your site. In a best-case scenario the reader should have no ‘first blush’ clue as to what your keyword or phrase is. They begin reading your content because they believe it will assist them in understanding the product or topic better. The information should be sound enough that the consumer leaves satisfied that they found quality information. This can be a thin line to walk, but it is important to give search engines the keywords they need to rank you without making your website something that attempts only to cater to search engines. Real people will be reading your site as well. Many businesses that try to stuff keywords into their content are often losers on two fronts. First they do not appeal well to consumers that will actually be the ones making the buying decisions. Secondly as search engines continue to refine and advance their methods of selection they will often detect ‘stuffing’ and penalize the site accordingly.

Keywords can help consumers and search engines connect with your site, but just like jingles on radio there is a need for quality content in between.

Many home based businesses will promise you the world. Many home based businesses are designed just to take your money. You will find all kinds of scam artists and con artists operating in this arena. All hope is not lost there are solid home based businesses out there. You will just have to sort through all of the mess out there. Building a business for yourself is still one of the best things you can use to achieve your financial goals in life. It’s just a lot of con artists have also made their way into this industry.

Many companies have a couple fundamental flaws which make it virtually impossible for the average person working from home to succeed. Many of these companies are setup just for the owners of the companies to succeed. The owners of certain companies have intentionally setup these sham businesses to take your money and run off into the night. Many of these companies are setup so you will fail. The owners of these businesses know full well what they are doing. Think about it, I have seen pay plans where you have to match legs, build legs of 7 and all kinds of sophisticated compensation plans which only benefit the owners of the company. Companies that have the compensation plans where you must match your legs are complete scams. Many people have enough trouble trying to build distributors as it is, then asking them to match the legs makes it nearly impossible for the average person to make any real income. A majority of these companies are based purely on recruiting. The more people you recruit the more money you make. Recruiting is the biggest sham out there. In order for you to be successful in the recruiting business you would have to recruit 20 to 50 people a week. You would need to go through hundreds of prospects a week, just to get 20 new signups a week. Many people are not capable of doing this. So let’s say you could build downlines of 20 to 50 new recruits a week. In order for you to continue to make money you would have to have a productive downline. If your downline is unproductive you aren’t making any residual income, it’s that simple. Building a downline takes a huge amount of work and recruiting. So how do you find a legitimate home based business? Simple sell products or services. That should be your main focus instead of focusing on recruiting distributors. Build a customer base. When you are selling a product or service people are just expecting to have their product or service fulfilled. They are not looking to make money, they just want to purchase your product. And as long as you have a solid product you will always have a solid income base. This is how you build a true home business, not by trying to recruit your friends and family into some pyramid scheme. Even if you are successful it is virtually impossible for everyone you recruit to make money. So you will have a bunch of unhappy recruits.

Business is similar to baking and cooking. You have to identify the proper ingredients to make it taste good. In this case, good ingredients make it good for people to use and run. Satisfying these factors will surely put business on its feet and go places. There is no such thing as getting rich quick. Any business that offers you that is not being truthful with you. There are many opportunities to make money online. However none of them will happen overnight. They will all take some work and time on your part. There are jobs online that will allow you to make enough to sufficiently live off of but you will need to work at it. Working for a legitimate business making real money online can be a person’s dream come true. Whether you are a woman trying to find a way to stay home with her kids while they are growing up or a retiree who wants to supplement their retirement income, finding a way to make money online can be a real lifesaver. If you are good with math and numbers, it may seem logical to do your own bookkeeping. After all, your books are nothing more than an accurate depiction of the money that flows through your company. If your checkbook always balances to the penny, keeping your own books may be a good option for you. If you are still keeping your books manually, however, you may want to consider a software solution such as QuickBooks. It is easy to make a small error in data entry, and QuickBooks can help you spot such an error quickly. Additionally, the software can analyze data and generate reports, freeing up your valuable time. Software solutions are reasonably priced and will quickly pay for themselves in timesavings. Internet marketing is a tough business though. It is a very competitive field and even more competitive in certain niches. It may become discouraging after a lot of hard work has been put into an internet marketing business and the return is very little or nothing.

There are so many people on the internet and even more websites that those people are trying to get noticed that yours may get swallowed by the competition. It is difficult to get your website in front of that competition in order to make sales and begin profiting from your internet marketing business. It is very easy to say forget it and give up on your internet marketing goal. A person may think they should not bother because there is just too much to compete with. That is an easy way out but it will not make you any money. There is money to be made on the internet, you just have to go out and get it. More importantly, do not give up. It may take a while to get yourself noticed and ranked in the search engines but the end result will be worth it. Financial freedom, all while working in your own home and enjoying the things you love.

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Jason Chew Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena. To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted. Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products.

With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company. Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business. Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched. For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques. While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on.

With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites. Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one. With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit. It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

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On Yom Kippur, Jews pray their way through several different catalogs of sins, asking for forgiveness for long lists of human failings. The mistakes I’m talking about here don’t necessarily have any spiritual significance, they simply have the capacity to stall or even shut down a business.

The following are ones I have personally seen in action; perhaps knowing about them can help you avoid their calamitous consequences. 1. Going after the trappings rather than the essence of business. In my one very mistaken attempt at a business partnership, a big source of friction was my partner’s delight in meetings that, to me, accomplished little or nothing. She equally couldn’t understand why I took no pleasure in sitting around a conference table going down an agenda of to-do’s that we’d already discussed. «Haven’t you always wanted to have a business?» she retorted once when I objected. We spent too much time on unproductive tasks. I’ve seen others devote so much fuss to their logo, office decor, computer setup or long-range strategy that they don’t have energy left over to deal with finding and keeping clients. Concentrate on core business tasks. 2. Relying too much on one client. You’re asking for trouble if more than 40% of your business comes from one source. Yes, it’s tempting to enjoy the easy pickings of a client who wants to use you more and more and more. However, I’ve had several clients show up at my door having to rebuild their businesses after their too-big client retrenched, refocused or decided it no longer suited them to use you. Foster your economic security by serving a variety of clients who couldn’t all go bust at once. 3. Not keeping an eye on the long term. For about a year and a half during the Internet boom, I had a lucrative contract with a dot-com company that tried to hire me full-time, offering to match whatever I was making on my own. I refused, because it would have meant ditching the momentum I’d built up on the Internet and elsewhere. I saw business owners give in to the siren call of «money now» and either as employee or entrepreneur place all their bets on a new venture that imploded within two years. Having sold off or let go of their previous successes, they had to start again from scratch. Forgoing some quick opportunities now for sustainability in the long run was a smart move, I believe. 4. Sticking with low-profit «sure things» for too long. When some activity reliably brings in business, it’s difficult to let it go, even when it takes much too much effort for its financial return. From 1988 to 2001, one-shot adult education seminars in Cambridge, Boston, Providence and elsewhere were a vital feeder for me, bringing me clients who needed help with their writing projects.

But each seminar meant driving through rush hour traffic, parking, getting home late, making less than $10 an hour when considering the total time spent, all to acquire clients who paid me much less than those who needed marketing help. I should have quit doing these seminars several years before I finally did and invested the energy elsewhere. At least once a year, think about what you’re doing, and drop activities that are not worth the time or hassle. 5. Ignoring collections. A friend who’d worked as a bookkeeper told me about a client of hers who had rarely sent out bills because it was boring to do so, compared with the everyday social dealings he enjoyed in his business.

No wonder he had a problem with cash flow! Judging from the number of very late bills I receive from solo business owners, this must be a common habit.

Understand that you’re not simply delaying payment when you neglect to bill in a timely manner and when you don’t aggressively and quickly go after non-payers. You’re actually jeopardizing your income, because the longer the time goes before someone is asked to pay for a service or product they received, the less likely you are to get that money at all. According to the American Collectors Association, once four months have gone by, you’re only about 80 percent likely to get paid. After six months, only 67 percent of collections ever get cleared. Send those bills out on time! 6. Getting discouraged. One of the most helpful books I’ve ever read is “Mastery” by George Leonard, a pioneer in the human potential movement and a teacher of aikido, a martial art. He explains the normal learning curve for any kind of human endeavor, whether learning a language, a musical instrument, a physical skill or the process of building a business. The normal learning curve includes a stage called «plateau,» where progress seems to cease and there may even be some backsliding, even though the effort put in stays the same. Yet the plateau stage is often followed by a sudden spurt forward, as long as the person keeps at it. Keeping at it in the absence of visible results does not sound like an important success skill, but often that’s the ingredient that separates those who make it from the quitters who give up right before their efforts are about to pay off.

Traditional brink and mortar companies and website businesses have one thing in common; they cannot survive without customers and are constantly looking for ways to attract new business. Advertising is usually too broad to attract specific markets and target advertising can be exceptionally expensive, when the return on investment is calculated.

Some of the best advertising available is word of mouth referrals from friends, family and verifiable previous customers.

Looking through many websites that portend to offer excellent earnings in exchange for little work, there always seems to be testimonials from satisfied customers or those that also sell the product and claim to making tons of money as a participant in that particular business. With no way to contact many of these people for a first-hand account, their reliability is open to question and considering that many endorsements are either paid or non-existent, it is no wonder they are not taken seriously. When an individual tells a friend about a website or a business that has excellent customer service, a great product and a good price, there is a good chance that friend will become a customer. There is little doubt that referral is an honest representation of the company. Network marketing, one of the most popular business models on the internet, shares both the good and the bad and finding a business that can produce a work at home opportunity that pays honest money can be tough. However, they do exist and if a potential online worker can receive an honest referral to a specific opportunity, chances are they will take a chance. Affiliate marketing can also be considered as a referral service, provided the site on which the ads appear is offering something of value. A site that is nothing more than a series of advertisements may gain a few sales over time, but one that offers useful information along with advertising aimed at their visitors, can increase their business dramatically. Visitors head to the site for information and stay for the purchase. Promoting the site online through article marketing, offering people the chance to receive free information and having the ads there as a sidebar, is more attractive than blatant attempts at making sales.

Additionally, visitors who click on these ads are more likely to be interested in the products or services being offered, provided they relate to the information on the website. For example, if a website offers information about certain dog breeds where a visitor can all they want to know about the breed and sees advertising related to pet care, they are more likely to visit the advertiser’s site and make a purchase than they would be seeing an advertisement for gift baskets. Whether the website is commercial with the intention of making money or is a site for the family, placing a few ads on the site may seem like marketing to the family, but they might see something they like. Additionally, social networking sites are a great place to generate income from home while referring visitors to online businesses, especially those that focus on the interests of the social network community.

Ben is a guy that uses his voice as a tool. He has clients around the world that will pay him to use his voice for audio advertising, podcasts or even to read books. Needless to say, Ben keeps pretty busy. There are times though when things slow down a bit and Ben has to work at finding new clients. So, in the grand spirit of marketing he seeks places where he can let others know about what he does. He pays to be included in some voice over services, but he has also been known to provide some work free of charge for prospective customers. He recently came across a site that was based in another country far removed from his native America. He signed up for the site, left his profile and placed audio samples for others to consider. He hadn’t expected much, but then the government of Romania came calling asking if he could help them with a project designed to assist them in educating the public about certain business opportunities that existed.

The point is the work was unexpected. When Ben put his profile up he did not have any reasonable expectation that he would ever hear from anyone. He did not place his hopes on the site and he did not spend time refreshing his email in hopes that someone would come calling. He simply went back to work. This is the picture associated with paid surveys. It certainly can’t hurt to fill out another profile on a paid survey site, but never allow that simple act to divert your attention away from life or the pursuits you may already have in place. Paid surveys are offered at the discretion of someone looking for a very specific profile. Like Ben you never know who will be coming across a profile and want to make contact. No one that I am aware of is making a living from paid surveys except perhaps those who are conducting them. Should you be fortunate enough to receive the offer of a paid survey rejoice in your good fortune, but refuse to consider paid surveys as a viable source of alternate family income. Too many good people have invested time and even finances in some cases trying to locate this proverbial pot of gold at the end of the rainbow only to come to the conclusion that it is an elusive dream. There are multiple opportunities for finances through participation in affiliate revenue programs of by offering services you are skilled at in the arena of freelance work, but paid surveys should not be listed in your top ten ways to make extra income. In most cases it just won’t happen that way. Like Ben with his audio work it can’t hurt to submit a profile, but you should never allow yourself to get overly invested on an emotional level with something that can never be listed as a ‘sure thing’. When and if a paid survey is offered you can enjoy a little extra income and the satisfaction that you were allowed to give your opinion, but never let the potential keep you from other more worthy pursuits.

Internet marketing literally means to advertise, buy and sell products and services online. Internet marketing has become very common among the public these days. There are many products which you can buy, sell and advertise on the internet. A recent study undertaken by a leading internet marketing magazine has shown that people are more and more getting inclined towards buying and selling on the internet. The first thing which you must consider while undertaking internet marketing is proper research. Proper market research will give you an idea as to what aspects you will have to consider before undertaken marketing online. This will also give you a fair idea as to how the market scene in general is. Market research will also give you an idea about what your customer wants. There are many research agencies which will conduct the research for you in return of payment of a certain sum of money. Internet marketing requires you to have a website where you can put up information about your product and services. It is very essential for you to have website which tells about your products to the customers very clearly.

There is no use having a website just for the sake of having it is sensible to hand over the making of your website to a professional who has expertise in this field. There are many professionals who will do the work for you. All you will have to do is brief him about the product you are dealing with and also the type of website which you will need. Leave it upon him to provide you with a good website. However make sure to make periodical checks on the status of the work done in your site. You can always change anything with which you are not satisfied. Getting a customized site designed for you is a good way to earn profit from internet marketing. There are many internet marketing strategies which you can make use of to make internet marketing a success. The proper marketing strategy goes a long way in making or breaking your internet marketing. Vigorous marketing strategy is what you will need to make a mark in this field. Just making a website will not help your cause you have to make sure that people come to your site. You will have to make your presence felt in the crowd through every possible means. Customers will have to be lured by you from every possible place. Any website needs constant care and attention of the webmaster. One way to make your site customer friendly is to upload it at regular intervals. No visitor will come to your site if it does not contain updated information about the products and services. Make sure that all the information are updated and contains whatever information the customer is looking for. Ensure that the site contains all the elements which will make it attractive and easy to negotiate for the customers.

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Quick Turn Marketing International, Ltd.

Following are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter. 1. Your headline must offer somethign that your target market wants very badly. 2. Your headline must include something of self interest to the reader. 3. If your product is new or improved, say so in the headline. 4. Do not just invoke curiosity in your headline, you must also include something of interest to the reader. 5. Avoid negativity in your headline. Always turn the negative into a positive statement. 6. Your headline shoudl suggest a quick and easy way to achieve the benefit(s) stated. 7. Your headline should be believable. 8. Determine what would make you buy your product, and then try to incorporate that idea into your headline. 9. Avoid making your headline so short that you don’t get the main point across. 10. Avoid clever headlines that makes the reader think «how clever.» Cleverness rarely gets people to read your web page or spend money. 11. Avoid headlines that sound dead, or like they should be at the bottom of the statue like «To Server Humanity Better…» 12. Suggest in your headline that your copy contains useful and valuable information. 13. Use your headline to reach out and grab the reader’s attention. 14. Avoid hard to grasp headlines that require the reader to think about what you are saying. 15. NEVER trust your own reaction to your headlines. Instead, get the reaction of someone else. 16. If you emphasize a word in your headline, make sure that word means something and is important.

17.

Remember that large type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention. 18. Don’t let an artist or layout person decide which headline words to emphasize. An artest thinks in terms of color contrasts and tones, not in terms of making money! 19. Avoid writing an ad that attracts the wrong people. Make sure your headline attracts the people that are most interested in what you have to offer. If you will follow these simple guidelines for writing your headline copy, you will be more likely to have a successful headline and a successful ad! Take some time right now and look back over these guidelines. Then, try to write your own headlines. When you have a few that you think are wonderful, run them by a friend. If that friend asks to see the rest of your copy, you know you have written a true killer headline.

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The modern businessman has to have something to hold all the money he is slaving away for. Sometimes, a bulky wallet is not really the most fashionable or elegant solution. Instead, money clips are the way to go. They are simple, compact, and good at keeping all your paper money in order. Form and Function Money clips are essential. They are not just decoration. They reflect a businessman’s character and habits. Obviously, these small items can give an indication of how much he earns simply because they hold all his cash on hand.

But the actual arrangement of the money in the clip also talks about how meticulous or careless its owner is. Money clips also make great gifts. Friends, superiors, and colleagues alike would be more than happy to receive an elegant money clip as a gesture of your friendship.

What is even better is that they are so practical and such a great gift for anybody.

It is a particularly safe choice when you do not really know the recipient of the gift. A money clip a is universal gift across any industry or any culture. Variety There are different types of money clips. They can vary depending on the material that is used. Most metallic clips are made of gold, silver, or platinum. They can also be covered with alloys of different metals. In terms of shape, they can be oval, round, square, rectangular, etc. There are even clips that integrate leather into their designs for a more masculine effect. The perfect, unique money clip is just a shopping trip away. You just have to look hard enough to find it. Costs vary between these different types of money clips. Most money clips are poorly made with cheap material. They can run for as low as ten bucks. Students and other young people purchase these mainly for their utility. They do not really need a flashy and ostentatious money clip for the meager cash that they have. These can usually be bought at any regular store or supermarket. In contrast, most high end money clips can run from about twenty to a hundred bucks. For designer units, expect to pay anywhere from eighty up to three hundred bucks. The most prestigious brands can actually start at three hundred. These types of clips are status symbols. They let the people know that the owner wants his cash well taken care of. The most successful of businessmen are the ones who purchase these clips. As you can see, money clips are not only for keeping your money per se. They can be gifts and status symbols as well. Think of it as a fashionable and elegant way to keep all your paper bills in order. It will show that you are an ordered and organized individual.

At the same, time, its sleek form factor will show that you are not behind the times when it comes to matters of apparel. The best of both worlds, money clips are the perfect combination of elegance and luxury.

The internet is filled with millions of business opportunities. Many of these opportunities are legitimate, but others are not. One of the opportunities that you may found online involves the buying of private label resell rights. Unfortunately, there are too many individuals who mistakenly believe that this business opportunity is a scam. The reality is that it is a real, legitimate way to make money. If you are interested in purchasing the resell rights to a private label product, you will first have to find a product to purchase. There are a number of different products available; however, most of them are either for e-books or software programs. Once you have found a product that you would be interested in obtaining the resell rights to, you will then have to find a specific product to purchase.

This can easily be done by searching the internet. When it comes to selling a product, whether that product was obtained through private label resell rights or not, you need to find effective marketing strategies and selling methods. These methods may include the use of online classified ads, the use of online auction websites, or the development of a product website. Before deciding on a particular selling method, you are advised to examine the advantages and disadvantages of each. This is important because different selling methods work different ways for different individuals and products, no two have the same results. With online classifieds, you will find that most are free to use. That is why online classifieds are a great way to market your private label product. Unlike many other advertising methods, they do not require any additional expenses. If you are interested in finding a free classified website, you can easily do so by performing a standard internet search. That search should produce a number of results. Those results should be links to online classified websites. Another popular selling method is to create your own website. This website should be used to outline the product which you are selling and the cost of it. Even if you do not know how to design your own website, you should be able to take part in this popular and effective selling method. Professional website developers can create a professional website, for a small fee, or you can build your own website, with the assistance of a site builder or pre-made website template. It is also important that you add a shopping cart that accepts paypal or credit cards to your site. This shopping cart will enable your customers to purchase your product online. You can also use an online auction website to sell your product. Online auction websites will give your product the opportunity to be viewed by thousands, if not millions, of consumers. The only problem with online auction websites is that more and more individuals are using this selling method to sell products, which they have acquired the resell rights to. This competition may make it difficult or impossible for your product to sell. Private label resell rights are an amazing opportunity, but you need to know how to make that opportunity work. By keeping the above mentioned points in mind, you should be able to make money by selling a product that you didn’t even create.

Timothy Rohrer When it comes to making money online, everyone wants to and everyone tries to, but very few actually end up making a dime. So what’s the secret then to making money online? The truth is most internet guru’s do not tell you exactly how to go about building a massive internet business simply because showing you means more competition for them. Fortunately enough for you, I am willing to share with you my success secrets. I have tested and tried hundreds of programs, many of which make outrageous claims and empty promises. I’ll be the first to say that 99% of these programs are scams and making money online is not as cut and dry as one may think. With so much information on the internet today it’s difficult to sift through the thousands of products and opportunities to find one that actually works. My first experience was with a company called Liberty Alliance; I don’t even think they are around anymore. I saw an ad in the newspaper for a company that offered flexible hours with the potential to earn thousands of dollars per week. When I went to the interview I sat through a brief presentation and afterwards spoke with a few reps. The business model worked, but little did I know I’d be cold calling people and trying to get my friends and family to join my opportunity.

The number one mistake that many people make is trying to recruit their friends and family. In order to be successful in any type of internet business you have to find ways to reach a targeted audience. Had I talked to people that were already looking for my opportunity I might have been much more successful. I realized that in order to see success and in order to grow a business you must advertise. After all I found an ad in the newspaper for a network marketing company, so it would only make sense that I should do the same rather than trying to convince people of the business idea I needed to reach people looking for me. The problem is many people lack the necessary marketing skills when it comes to launching their internet business. There are plenty of programs available online that provide useful information when it comes to marketing online. When I finally received the training I needed to market successfully online everything became clear. I needed to get my website in front of the right audience, whether it was from newspaper ads, pay per click search engines, Craig’s list, or any type of free classifieds online and offline. It was evident that this is what I needed to do in order to explode my income online. Making money online is possible and if you have the desire to do so, you will succeed if you have a definite plan. Many successful business owners fail initially, but it’s their persistency that eventually wins in the long run. Learn how to market effectively online and you will see an explosion in your income.

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There are many reasons that you might be thinking of acquiring an 0800 number, but how much do you really know about them? Many small businesses have taken advantage of what this resource has to offer, but what do you know on how an 0800 number relates to you? Before you decide on whether having one of these numbers is right for you, there a few things that you should be aware of regarding in this institution.

First and most basically, an 0800 number allows your customers or contractors to call you without being charged. Instead, you will be charged for each call you receive, but typically the amount of money spent is fairly conservative. When a person dials in to an 0800 number, they are dialing in to a business or a personal line that you have designated. The phone line that you use to receive the call does not necessarily have to be dedicated to this use; the phone can simply be a standard phone that you use to make calls. You can even have 0800 numbers routed to a mobile phone if necessary. Due to this, home businesses have profited from the prevalence of these numbers. As you can see, with these benefits in mind, it is clear why 0800 numbers are considered easy and convenient for your customers. 0800 numbers are usually assigned on a first come, first served basis; the organizations who will set you up with the freephone numbers all have access to the SMS/0800, the database which contains the status of all the freephone numbers currently available. You’ll find that there are a wide number of providers that will help you set up your own number, but remember to be cautious. When choosing a UK supplier, look for an organization that has been working with 0800 numbers for a long time and can provide you with a good deal of support if you have never purchased one before. There are plenty of problems that can arise the first time you work with an 0800 number so make sure you sign up with a company that can look out for you and your best interests. Typically, 0800 numbers are used for when businesses need to work with their customers. The use of these numbers are usually not bought for business to business transactions due to the fact that the people interested in business won’t mind footing the bill for a simple phone call. If you are a growing business however, and have a great deal of representatives, techs or contractors working in various areas of the country, an 0800 number can be a great way to make sure that you can be reached no matter where they are calling from. Some companies choose to use a private 0800 number for their employees rather than giving out mobile phones, for example. When you are thinking of getting an 0800 number, remember to get all the facts! Call around and find out which providers are good ones, and make sure that you have a staffing solution in place to handle the calls when they come in.

Whether it’s for presentation or preservation, it makes no difference. Laminated documents are always more impressive and more durable than any old piece of paper. Colors are brighter and the pages are cleaner. The laminators that make this possible utilize several different modes to get the job done. Here are your options when it comes to laminators:  Roll Laminator: Roll laminators are used for bigger materials or high volumes of smaller materials. They are most often used for posters and signs. This type of laminator is usually owned by a larger company. These are also commonly used by schools and print shops.  Pouch Laminator: Pouch laminators use laminating pouches to get the job done. These laminators are usually owned by smaller establishments, such as home offices or small businesses. Pouch laminators are also commonly used by print for pay organizations and for making name badges and ID’s. Now that you know the two main types of laminators, you have to decide whether hot or cold lamination is what you are looking for. Hot laminators heat up to somewhere between 180-300 degrees Fahrenheit. They work by melting the adhesive to the paper. Hot lamination makes for longer-lasting and more durable documents. Cold lamination is sometimes used when the documents are heat sensitive, this can include faxed documents or materials printed on special kinds of paper.

Cold laminators function by applying a specific amount of pressure to stick the adhesive to the paper. These machines are considered safer than hot laminators because they don’t use heat and often don’t even require electricity. However, options for cold lamination are often more limited than options for hot lamination. What Next? Once you have your documents laminated, its time to take the next step in creating an impressive presentation. For manuals, reports and other related documents, it’s wise to have the materials bound together. Special binding machines can be purchased to finish off the job. Both the binding machines and laminators can be purchased from office product manufacturers. Binding machines offer several options for putting together the necessary materials. Comb bindings use plastic teeth that insert into each tiny hole in the paper. Coil bindings use one long coil that spirals through the holes. Lastly, wire bindings, form a double loop through the holes. Coil bindings are by far the most durable. All of these binding options allow the documents to lay flat and coil binding and wire binding can be folded from the front to the back. This makes documents easy to use, for everything from a church phone directory to a new business proposal. Whether you choose hot or cold lamination, wire or coil binding, you will also need various lamination and binding supplies. These materials can usually be purchased from the same companies that sell the machines.

Cost depends on which supplies you are purchasing and how much you need.

Keep in mind that the size of your business, school, or church makes no difference; everyone can make use of a binding machine and laminator. Office product companies offer the machines in different sizes to accommodate establishments both big and small. This is fortunate for all of us because impressive looking presentation materials are important no matter how you are using them. Laminated and bound documents are far less likely to be thrown away. Better color, impressive delivery and durability are among the qualities that give such well-presented documents some major staying power. Laminated and bound materials grab attention and don’t let go. That is what every establishment is looking for when they put together a visual presentation.

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One of the key catch phrases of internet income is income stream. The term describes the origination of income for an online company or an individual working different online jobs, none of which will probably pay all of their bills. Unlike traditional jobs where the employee works in one place for several years, and has only one income stream, their paycheck, a person working multiple part-time positions on line may have as many as 100 different income streams flowing into their bank account. Consider than many online companies use affiliate marketing as an income, with perhaps a dozen or more online companies having advertisements on their website. When one of these companies makes a sale to a customer referred by the site, the site owner receives a sales commission. Each affiliated company on the website is capable of generating an income stream for that website.

If the site owner has a highly popular site that is attractive to advertisers, they may add another income stream in the form of advertising revenue. The problem with affiliate marketing income is that it is seldom consistent. Different companies offer different types of merchandise and services for sale and if the offerings do not meet the needs or wants of the site’s visitors, there is little chance of sales being made. The site owners will need to monitor the production of every affiliated ad on their site and only include the most revenue-producing companies in the mix. The types of ads used on the website can also affect the customer response. While some customers may respond well to bright, colorful flashy advertisements others may prefer simple text based ads. Depending on the product being promoted the visitor demographic to the site, the ads need to focus on their interests in order to be effective at producing an income stream. A business that has several income streams is often a new budgeting nightmare for the new home business owner. They may have spent years knowing which day of the week their paycheck was going to arrive and how much it was going to be worth. With several different streams of money arriving at different times of the week or month, many of these owners have a tough time budgeting their income. Their income level may be the same as their prior job, or even higher through their online business, but instead of having a lump sum arriving on Friday, it may be split into four unequal payments arriving on four different days of the week.

If they do properly plan for this shift in income, they will have trouble budgeting their income streams to last until the next stream flows by.

It is also important not to count on only one or two income streams to meet the financial needs of the online business. If there are only two streams feeding to business account and one of those streams begins to run slower or dries up, the owner will be scrambling to find replacement cash. However, but having as many income streams as can be accurately managed flowing in, the owner can easily survive one or more streams being dammed on their way to their income river.

Have you ever looked at something made of plastic and wondered how it was made? It’s obviously not a metal, wood or plant based derivative.

To the educated person, it could be assumed that it’s made by a chemical process, but not much more about it is as easily surmised. Clearly, acrylic thermoplastics have some very interesting characteristics and properties. Of course, they are well known for their crystal clarity and outstanding weatherability. But did you also know they are available in cast sheet, rod, and tube, extruded sheet and film, and compounds for injection molding and extrusion? Acrylic can be used to manufacture brochure holders, racks, counter displays, donation / suggestion boxes and point of purchase (p.o.p) displays among other products. Below are some general properties of acrylic sheet: • Strong and resists weathering • Flexible when compared with glass • Less breakable than glass • Abrasion resistant • Can withstand sunlight for long durations • Resistant to most chemicals and industrial fumes • Can transmit or filter ultraviolet light • Can be cleaned easily • Can be cut by various methods • Corrosion resistant • Good insulator. Other general properties include the ability to transmit and control light. They are also stable against discoloration, and have superior dimensional stability, as you would notice if you have an acrylic brochure display, counter display, donation / suggestion box or point of purchase (p.o.p) display. Possessing an excellent combination of structural and thermal properties, clear acrylic plastic is as transparent as the finest optical glass: • Possess a light transmittance of 92% • Low haze level of approximately 1% • Index of refraction of 1.

49 It also has the ability to be injected with color, producing a full spectrum of transparent, translucent, or opaque colors depending on your needs.

This process does no harm in terms of long-term durability; colored acrylics can be used outdoors for a long time. Why? They are formulated to filter ultraviolet energy in the 360-nm and lower band. Other acrylic formulations are opaque to UV light or provide reduced UV transmission. And how about mechanical properties? Although not known for having many, acrylics can be used for short-term loading. If the intended use is long-term, stresses must be limited to 1,500 psi to avoid surface cracking and deterioration. Acrylic does well in the cold, as the impact resistance of standard formulations is maintained in these conditions. It should be noted that high-impact acrylic grades have greater impact strength than standard grades at room temperature, but impact strength decreases as temperature drops. Some types of acrylic are even known to resist bullets! Acrylic plastics are highly scratch resistant, especially among other thermoplastics. It’s a good idea, however, to ensure proper maintenance and cleaning. Keep in mind that abrasion-resistant acrylic sheet is available and has the same optical and impact properties as standard grades. You will see this in many of our brochure displays, racks, counter displays, donation / suggestion boxes and point of purchase (p.o.p) displays. This brings up a good point – its versatility and adaptability. Are you aware that Jet-aircraft cabin windows are made from acrylic sheet? They do this by inducing molecular orientation during forming. This proves the potential strength of acrylic sheet. How do they react to other chemicals and compounds? Acrylic sheet and moldings resist solutions of inorganic acids and alkalies and aliphatic hydrocarbons such as VM&P naphtha, as well as most detergent solutions and cleaning agents.

They are attacked by chlorinated and aromatic hydrocarbons, esters, and ketones.

Presentation is everything. People who create church phone directories, employee manuals, photo albums and even the main dish at that new French restaurant are concerned with presentation. In most cases, what you see is what you get, making what you see pretty important. There are a number of different office products on the market that can aid consumers in creating professional presentations in the work world, home life, church and school. Laminators, binding machines and paper cutters are among these products. With first impressions being as vital as they are, investing in some or all of these machines is a wise move. The most prevalent of all office machines is probably the paper trimmer. These are common in schools, small offices and other establishments. Paper trimmers and paper cutters are often confused with one another. Paper trimmers can handle a small volume of work, while paper cutters deal with larger numbers. Paper cutters and trimmers are both used to cut documents, photos, booklets and other materials into specific sizes. This can be important when cutting a handout for a speech or creating a manual or proposal for a big business meeting.

Paper cutters and trimmers are used in schools for everything from art to geometry. There are a few factors to keep in mind when choosing which paper cutter is right for you:  The number of pages you want to be able to cut at one time.  The material you will be cutting.  The frequency for which you’ll be using the paper cutter.  The amount of room you have to house the paper cutter. Larger companies tend to own larger cutters because their needs are greater and they tend to have a lot of space to keep such machines. Smaller businesses and schools will sometimes utilize a simple paper trimmer for smaller jobs. There are several main types of paper cutters available:  Rotary: Rotary paper trimmers use a round blade that slides along a rail to cut paper in a straight line. Rotary trimmers tend to be used in lower volume applications and are ideal for trimming laminated sheets and photographs.  Guillotine: Guillotine paper cutters are an industrial strength type of cutter. They have a clamp that holds the stack of paper in place. Guillotine cutters are so powerful that they are able to cut up to three inches of paper in one slice.  Manual: Manual cutters are often considered to be paper trimmers. These are the smaller, hand-operated version of a paper cutter.  Electric: Electric paper cutters have an automated blade and clamp. While the blade and clamp are adjusted manually, the rest of the work is done by the machine. These are especially useful in settings where a high volume of work needs to be done. All you have to do is set it and forget it! Presentation is everything in today’s aesthetically preoccupied world. This is especially true when it comes to presentation materials. Quality cut paper, well-laminated sheets and properly bound pages can make a world of difference. And the products that are necessary for such projects-paper, blades, coil binding, wire binding, and laminating and binding supplies-can be found at a quality office product manufacturer. Create stunning presentations with the right tools.

Outfit your business, home office, school or church with the necessities that allow you to appear confident and professional. Remember that it’s all about first impressions. Never underestimate the power of a professional and well-organized presentation. The benefits will return to you ten-fold.

Many people dream about the possibility of working from home. This is especially true for those people who feel as though their current employer is holding them back from enjoying life somehow. Working from home certainly can be a wonderful thing, and many people have realized this dream, especially since the Internet has come onto the scene. If you dream of the day whenever you can quit your full-time job and began working for yourself at home then taking the right steps along the way is imperative for you to reach this goal. Here are some of the steps that you should take and some that you should not take. One of the problems that most people find that makes it difficult for them to begin working from home is that their current job takes too much of their time. If you are working full time and have other responsibilities to consider then it typically does not leave much time in the day to be able to start a new business. That is why you must choose a business opportunity that will allow you to build your success in the time that you have. You would do this by going with a proven system that takes care of all of the work for you. All you should have to do is join the system and allow them to work for you. One of the great things about working from home is that it will give you the freedom to build your business even further. As you begin to realize your goal of work at home success, you will begin to have additional time that you can put into your business. One of the keys to any successful business venture is that you recycle your time and energies into the opportunity.

By choosing wisely whenever you decide which opportunity you are going to sink your self into, it will afford you the time, not only to build your business but also to do the things that you have always wanted to do. One of the things that you want to avoid is any business startups that will not give you long-term profits. Many of these businesses promise you that they will give you success immediately and some of them may actually deliver on that promise. The problem is that you do not want to build your business on a system that will not be around for the long term. Having money in your hand immediately is a great thing, seeing it go away after a period of time is crushing. Make sure that you don’t begin your work at home business by joining a program that will just cause you to begin an endless cycle of opportunity hopping. Working from home is more than a dream, it is a reality for those that really want it. If you pursue your dream by following the right leaders, you will certainly find that success can be yours and you can begin living your dream quickly.

Rapidenterprises.net Over the years I have found that online marketing and off line marketing are very similar in some ways and very different in others. In the offline «brick and mortor» world most business owners will tell you that the three most important things to running a successful and profitable business are, location, location, location. In the online arena I will tell you that the three most important factors are, Focus, Focus, Focus. From owning and operating online ventures myself over the years, as well as speaking to hundreds of others in our field it is clear that the number one reason for new marketers to fail or to take much longer than others to succeed is simply a lack of focus. The typical scenario is pretty much the same for almost everyone including myself, yes, I have «been there and done that» and it goes something like this. We come online and for a year or two we go through the indoctrination of all the get rich quick schemes and hopping from one hyped up something for nothing program to another, and following the advice from the e-books that we paid good money for.

(which of course we now know were outdated, and free somewhere online) and we start trying to find «The Secret». After which that time is spent with no results we become desperate to prove to our friends and family (who cant help but snicker at you a little) that this «internet thing» works. So, how do we go about it ? Well we copy one of the hoaky programs that we were suckered into, or one of the e-books that are sitting on our virtual shelves collecting cyber-dust, you know, the ones that had «The Secret» The secret to internet sales. The secret to building lists. The secret words that hypnotize. The super duper secret to make Any website a sales machine. And on and on, and decide to sell them ourselves, knowing full well that they are junk, so much for our integrity. We put up our first free hosted purple and yellow webpage with our latest and greatest program or e-book along with several flashing graphics of fireworks and dancing horses and twenty five or thirty banners of varying sizes and offers and begin to submit the site to all of the automatic submitters that promise to send your advertisment to the world with one click. We also figure that since we recieve so many offers through email that we will capitalize on that strategy ourselves. Our first real business expense comes when we purchase one of the «secret» weapons, The Group Mailer. Next, we will buy the $15.00 email list of 5 million ready to buy customers, load them into the group mailer and with one push of the send button, we are all set and just need to wait for the money to roll in.

Of course what rolled in was spam complaints, and being banned by the search engines, and losing our ISP’s.

I guess it’s just a right of passage or something for new online marketers because regardless how many times I explain this scenario to new people and advise them that there is a better way they inevitably just have to go ahead and try the way that wastes their time and their money and generally leaves them humiliated and cynical about trying to earn income online. After this initiation most of us remember that somewhere along the line while in some online forum like the Net Marketing Forum or an online conference room, there had been this voice, someone saying that they had done exactly what you had just done, someone that was now a mentor, and now they were successful and would not mind helping you to do the same, provided that you could swallow your pride and put yourself on the line with some real focused effort to follow their guidence and to become self-disiplined and stay on track and to Not Quit. Failure is not an option. If you are smart you will leap at this chance because the fact of the matter is that you Can Not be successful on your own by yourself online. As a mentor myself my first bit of advice to new people, especially the ones that have gone through the scenario above is to Forget «The Secret» there is no secret. Marketing online is Not Easy. It takes self disipline, time management, tenacity, consistancy, persistancy. It takes knowing what you want from an online business, when do you want it? and knowing that there will be sacrifice on your part both with your money and your time in order to get what you want. It would take much more than this simple article to explain even the very basics, but ther are places online such as the affiliate classroom that will explain everything that you need to know.

After deciding that this is really for you I would suggest taking these steps: Pick something that you really have a passion or special talent for that you would not mind doing or sharing for free. Find the tools and knowledge you will need in order to profit from it. Make a plan and set aside specific times during the day to follow the plan and nothing else, focus,focus,focus. Set short term and long term goals and announce them to someone, preferably an online mentor, and give them your permission to push you to reach each goal. Focus,focus,focus, while online and do not get drawn off track from your work by clicking on the new latest and greatest super duper «secret» we already know how much time and money they waste. Take baby steps or «chunk it out» as I like to call it with your projects and you will accomplish a lot more than trying to put everything together at once. Learn what you need to know When you need to know it. You cant learn everything so dont try, you will only get information overload and when that happens, Everything shuts down. Treat your new venture as a business and decide what you would want a good employee to do if they were running your business and then You do it, or fire yourself and go look for another job. As I said, marketing online is Not Easy, but it is simple. Just focus, focus, focus

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When I coach authors on what their web site needs to look like, I spend a lot of time talking about the words on their web site, i.e. their copywriting. But even more important than the collection of words are a few individual phrases no site can be without. Sign-up: getting your visitor to sign up for something is important. Why? Because studies have shown that surfers don’t often buy the first time they land on your site. Often they want to browse, shop, maybe bookmark you for later. If they bookmark you, you’ve lost a sale. Don’t get me wrong, I love it when someone bookmarks the Author Marketing Experts site but when they do, the likelihood of my being able to sell to them is minimal. Instead, I get them into the AME funnel by encouraging prospective customers to sign up for something they want, i.e. our Book Marketing Expert Newsletter. And then to encourage them even further, we actually give them something for signing up: our Top 50 Media contact list. So if you’re not asking for a sign-up, you might want to reconsider this. Then, give them an ethical bribe in return: give them something they want. Don’t just throw a freebie at them and expect your visitor to jump for joy. Here’s a clue: if you wouldn’t want the freebie, it’s likely they won’t either. Buy: most of us have been taught not to ask for what we want. I’m giving you permission to not only ask for it, but put it on your home page. So often I talk to authors who say their web sites aren’t selling. They’re not selling because the author forgets to ask for the sale. The words Buy or Buy Now are a call to action that will greatly increase your chances of making a sale. If this isn’t on your home page, have your web master or web designer add it ASAP. Free: I know, now I’m getting confusing, right? I just told you that you needed to ask for the sale and now I’m telling you that you need to give it away. Well, yes and no. Let me explain. First, while you want to have a strong call to action and a «funnel» to get folks into your marketing message, you also want to give something away (besides the newsletter freebie).

Consider this: people want information or they want to be entertained or they want to be educated. If you can do any of these things, go for it. A way you can do this might be through your blog, blogging is a fantastic way to disseminate information in a free format. The next might be through a game on your site, a resource or article page, or other information on your subject or area of expertise. We had a client once who wrote a book about working with difficult people and she had a game on her site that would let visitors launch a gnarly co-worker out of a cannon (while I love everyone I work with, I used this for other, eh, outside AME people …). Things like that have a great pass-through factor, meaning that folks will pass along the site or link so others can share in the fun as well. Remember the «Elf yourself» that Office Depot did last holiday season? I must have gotten that link sent to me 25 times. No kidding. People love freebies. Make ‘em laugh, educate them or give them something they can’t get anywhere else and they’ll beat a path to your door. The point being that even the best web site copy has a few elements that shouldn’t be overlooked. By incorporating just a few simple steps, you can really begin to see your site go from a ho-hum author web site to a rockin’ selling tool! Here’s to your success both online and off!

For the small home base business entrepreneur it is always a bit of a head scratcher to come up with a surefire method of making money while competing against the legions of others who are also looking to start home based businesses. While there is no magic wand or silver bullet that will guarantee you a spot on the cutting edge of business success, there are some easy steps to take which will ensure that your odds of owning that desired small business are more likely to succeed than fail. One example that cannot be overemphasized is that of the seamstress. If you combine your passion – in this case the making of clothes from a variety of different materials – with your abilities, you are on your way to start a home based business. Yet for a home based business which is highly likely to succeed you need to find your self a niche you can market to and then exploit your presence. Thus, a seamstress specializing in the manufacture of doll clothing – even if it is only as a sideline – will be able to have a broad niche appeal. If you combine the idea of making clothes with the manufacture of dolls’ clothes, and in some cases market this combo, your place on the cutting edge of this particular home based business is guaranteed! While not everyone is a skilled seamstress, this small business model is easily transferable to a wide array of other skills and business ideas. Consider the landscaper who will branch out into the world of orchids, the freelance writer who starts a vanity printing press, or the die hard musician who will also run his own label online! All of these combine a much beloved activity with a specific niche appeal which then opens up not only an entirely new market but will also ensure that the original goods and skills which are for sale are also noted by potential niche customers.

Though much maligned, the notion that the more specialized your trade the easier you will access a particular niche is undoubtedly true.

It is interesting to note that this business concept does not translate into the world of brick and mortar businesses which require a broad consumer appeal just to stay in business and keep open the doors.

In this predictable yet still underutilized reversal of common business sense lies the true possibility for making money online with unusual small home based business ideas for entrepreneurs. Do not be discouraged if in the beginning your mind appears to rebel against this concept! It does indeed go against much which is currently suggested online and also offline; yet the success stories of a wide array of small time entrepreneurs who started out in a much similar fashion showcase that sometimes it pays off to throw out your long held beliefs and instead permit yourself to at least investigate the possibility that there is a different, newer and perhaps also more successful way of doing business from home.

There are so many ways to make profit on the Internet that you would need a complete e-book for it, and not a tiny article as this one. But lack of space should never deter one from sharing some good news. Let us see how the Internet can be used to make some good cash online. One totally fail-proof method to draw profits from the Net is to use pay-per-click to generate adsense income.

This method is so simple to understand and easy to operate that absolutely anyone can do it. In order to get a good and continuous income flow from the adsense ads, you will need to use a form of traffic arbitrage in combination of some good but low cost keywords and the bid on the different pay-per-click search engines – like Google. In order to have the system fail proof you will have to work initially to plug in any imbalances that may exist. You must take care about the following: 1. Keywords: You will need to choose exceptionally apt keywords, which will be high paying. For this you should be tuned in on what is the right combination and you should be able to attract the right type of crowd to your website. You will payment for PPC should be justified vis-а-vis the adsense ad, or you will not make money. Your keywords should attract sufficient traffic to attract enough traffic for you to make a neat income. 2. Content: You have to ensure that the ads and the content are highly relevant to the visitors or you will not attract them to click on your ad. You should be aware that when you are buying keywords you are actually purchasing a pass for your traffic. Hence, unless the content and the ad are complementary, you will not be able to raise any profit. This is one element that is taken for granted by most first-timers causing them loses where they could have made profit. 3. Cheaper keywords: Google is the best today – true. But they are not the only ones in the market. If you are functioning on a shoestring budget, you can definitely try out some other search engines. Some of the choices you can have are Brainfox, findwhat, etc. Try them out. 4. Track you ads: It is extremely wise to keep a check on how your money flows by tracking your advertising. In order to repair damages in time, you will need to know where and when you are hitting the wrong buttons. This information will be available for you only when you keep track of your ads with continuous tracking. For this purpose you may use the services of professional tracking agencies. This may be a bit costly but it is worth the effort. Another way to keep track is to set up a separate landing-page for each of your sources. In this way your own website can give you the requisite statistics and you can see clearly which search engine gives you the best results.

This method can be very good if set up correctly. You will have to ensure that the feeder articles (pages) which propagate free traffic combine well with the PPC traffic so you can get a low per-visitor cost in the long run. 5. SEO: You must have feeder pages set up so you come up high on the organic searches. When the organic searches rank you high you are likely to attract heavy free traffic. What is he best part here is that as you move up on rank in the organic search, the ppc also will move up and hence earn you better profit. Earning profit with adsense is a piece of cake once you have all things set in place. It is very important though, to achieve the right balance between the use of keywords and the ppc. In order to be on the safe side, a periodic if not regular tracking should be done and according to the findings, the required fine tunings should be done. Unless this is done, you will not be able to stop the losses when they occur, nor will be able to raise your profits when the market is ripe for it.

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Some people have a hard time understanding the concept of Search Engine Optimization (SEO). The notion of developing a website based on principles that involve certain words seems confusing and perhaps even a bit like hocus-pocus. In its most simple form SEO is something like the brightest thread in a tapestry or the point leader in a basketball game. This method is something like finding your favorite sports drink in a store filled with similar bottles. The use of Search Engine Optimization provides an intense level of satisfaction for search engines that have been looking specifically for the best use of virtually every keyword or phrase imaginable. Let me suggest one more analogy related to this principle. Imagine a diamond buyer looking for the best overall selection of diamonds. This buyer investigates every possible seller in the world and makes the determination to buy from a seller that has proven they have the greatest number of gems to choose from.

When you approach website design you absolutely must have at least a primary understanding of SEO principles.

This method is reminiscent of that diamond dealer and his search for the seller with the most diamonds. Your consistent use of the keyword or phrase you have chosen is like a growing collection of diamonds that search engines are looking for. Search engines are on a never-ending search for the best sites. When they get to your online business site they subject it to complete scrutiny. They will scan every word searching for that common thread, highest scorer or sports drink. How does your site stack up against other sites that have also selected the keyword or phrase you are using? There are a few things you should pay attention to when you develop your keyword-enriched site. The Things to Do Make sure you research keywords or phrases that may provide the best response from search engines. Make sure you develop your website with the chosen keyword used in every section of the site. This includes sections such as “About Us” as well as the knowledge-based content you will provide. Make sure to add new content on a regular basis. Search engines pay attention to sites that are consistently updated. The Things to Avoid Make sure you do not stuff your site with the chose keyword or phrase. A percentage of 5% or less is about right. When you stuff your content with too many keywords it can be awkward to read and usually raises a red flag for search engines. Make sure you do not fill portions of each page with invisible keywords. This is something that has been done primarily in the past to get a higher ranking, but virtually all of these sites have been caught and penalized for bad online behavior. Make sure you do not treat the impact of SEO with contempt or disregard.

This concept can have the greatest impact on future site-based traffic. Search engines want to find your site and they want to reward you with improved site rankings, but they need your cooperation in helping them find your site so they can let others know you exist.

Mostly everyone online is trying to learn how to start marketing their websites. Marketing websites can seem like a very tough thing to do. Many people have no clue how to market their websites. I think one of the main reasons people have trouble marketing their websites is because of the lack of the right information online currently.Many people are sadly misinformed about how to market their websites correctly. Many people are using marketing techniques which are highly ineffective and may end costing tons of money. Many people trying to make money online are duplicating failure. Many people are heavily marketing to classified ads, FFA’s, and other places which do not work at all. I will go over a couple of techniques to effectively start marketing your websites. First you must decide if you are going to start marketing your websites online or offline. Both ways can be very effective and I would suggest using both. Offline marketing can tend to be a little more costly, so you will need some money to effectively start marketing your websites.

One way to market your website offline is to buy drop cards. Drop cards are effective because you can drop them practically anywhere. Making a trip to the supermarket, drop a card. Making a trip to the bank, drop a card. Simple. Another way to effectively market offline is to buy ad space in major newspapers and major magazines. This can be very pricey, but it is also very effective. Offline marketing is often ignored but I would not suggest it. Offline marketing can be a powerful way for you to market your websites. Online marketing can actually be very simple. In order for you to start marketing your websites effectively, you must be consistent and work these techniques daily. For instance writing articles and press releases can be a very effective, but you must write consistently. If you do not write consistently using articles and press releases to market your websites will not work. Writing one or two articles a month will not bring you the type of traffic you are looking for. In order to be truly effective with articles and press releases you must at least write one or two a week. The great thing about writing articles and press releases is it is completely free. You can write as many articles and press releases as you want and they will bring you great results. Remember the key to writing articles and press releases is to write them consistently. Another way to effectively market your website online is to post useful comments on forums and be sure to add your signature with your link. The key to marketing your websites effectively is to be consistent in your marketing techniques.

Any marketer worth his weight knows you must market on a daily basis in order to be fully effective.

It takes at least 7 exposures for the average person to purchase something. When marketing your website being consistent is the name of the game.

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