If you live in a large city or if you travel you can often find a large section of homes that look nearly identical.

If you’ve never lived in one of these homes it can be easy to believe that finding your home in a sea of similarity might be difficult.

However each home, although incredibly similar at first glance, are amazingly different inside. Each home has a custom floor plan with multiple options that help the homeowner make their home distinct in spite of any similarities that may be present. Some who may have hired their own homebuilder may view these mass produced homes with a bit of disdain simply because it is a homebuilding process they are not used to and they observe the process as something less noble than the home building process they used. If you ask these homeowners what they think about their homes they will bring up overall cost savings by accepting the exterior style because the homebuilder was able to purchase large quantities of the building materials at a reduced rate. These homeowners also enjoy the ability they had to customize an ample floor plan. In most cases these homeowners are very happy with their choice. This scenario bears a significant resemblance to websites designed using web-building software. When a business hires a web designer to craft a fully customized website it can seem less than a positive experience to build a website using templates that may also be used by other businesses. The rationale seems to be that when developing a website you are obliged to reinvent the wheel every time you want something new. This is a philosophy that is welcomed by the web designer who makes a livelihood by developing sites for individuals and businesses, but it is a philosophy that makes very little economic sense. If you’ve ever set up a social media site then you know you can work to make that site very much a reflection of your personality.

Web building software allows the same ease of use as a social media site along with powerful tools for business applications. Most of these online web-building solutions also offer hosting services and support. Each template is fully customizable for photos, graphic, text and banners. You can load the template of choice and in most cases select a different template at will. This allows maximum flexibility with a means for allowing the business owner to craft the website into an online portal that is a very personal reflection of their ideas. Unlike homes that may bear a resemblance the use of Search Engine Optimization (SEO) strategies in your web design is always going to be the most effective means of letting others know where you are. Just like homeowners who were able to realize significant overall savings by using the building methods of mass production the online business owner can see immediate and long-term savings by using web building technology to design their business website. It could be that web-building technology is the future of web design for business. If so, it may be worth some ‘present day’ investigation.