One of the key catch phrases of internet income is income stream. The term describes the origination of income for an online company or an individual working different online jobs, none of which will probably pay all of their bills. Unlike traditional jobs where the employee works in one place for several years, and has only one income stream, their paycheck, a person working multiple part-time positions on line may have as many as 100 different income streams flowing into their bank account. Consider than many online companies use affiliate marketing as an income, with perhaps a dozen or more online companies having advertisements on their website. When one of these companies makes a sale to a customer referred by the site, the site owner receives a sales commission. Each affiliated company on the website is capable of generating an income stream for that website.

If the site owner has a highly popular site that is attractive to advertisers, they may add another income stream in the form of advertising revenue. The problem with affiliate marketing income is that it is seldom consistent. Different companies offer different types of merchandise and services for sale and if the offerings do not meet the needs or wants of the site’s visitors, there is little chance of sales being made. The site owners will need to monitor the production of every affiliated ad on their site and only include the most revenue-producing companies in the mix. The types of ads used on the website can also affect the customer response. While some customers may respond well to bright, colorful flashy advertisements others may prefer simple text based ads. Depending on the product being promoted the visitor demographic to the site, the ads need to focus on their interests in order to be effective at producing an income stream. A business that has several income streams is often a new budgeting nightmare for the new home business owner. They may have spent years knowing which day of the week their paycheck was going to arrive and how much it was going to be worth. With several different streams of money arriving at different times of the week or month, many of these owners have a tough time budgeting their income. Their income level may be the same as their prior job, or even higher through their online business, but instead of having a lump sum arriving on Friday, it may be split into four unequal payments arriving on four different days of the week.

If they do properly plan for this shift in income, they will have trouble budgeting their income streams to last until the next stream flows by.

It is also important not to count on only one or two income streams to meet the financial needs of the online business. If there are only two streams feeding to business account and one of those streams begins to run slower or dries up, the owner will be scrambling to find replacement cash. However, but having as many income streams as can be accurately managed flowing in, the owner can easily survive one or more streams being dammed on their way to their income river.