13 | April | 2012 | Online Business

OC3 Connection – How It Became To Be

13. April 2012 · Comments Off · Categories: Make Money

The death toll of analog technology as a means of data and voice transmission was rung as businesses started venturing out of their regional or territorial strongholds. As the footprints of the corporate houses started crossing time zones and political boundaries, communication became increasingly important. Not only with clients but also with own employees, who were possibly quite a few time zones away, and supposedly working for the benefit of the organization. It was not only a case of keeping a tab on the employees and asking them for daily reports but also being able to provide guidance and support at crunch moments. Connectivity gained a major boost with the advent of mobile phones. Now the person and his phone became inseparable. He could be connected any time anywhere. The need to be at the table or in the office did not exist anymore. The final frontier was crossed when the World Wide Web opened up the vista of e-commerce! The whole world became available on the desktop and corporate houses just could not wait to conquer it. The opportunities are there waiting to be grabbed but the communication was proving to be a bottleneck. The Bell Laboratories were already working at it since they could envisage beforehand that such a requirement was in the offing. They wanted to be ready before the market felt the need for it! They came out with the concept of T carriers. This was a revolution of sorts in the communication world! The whole concept of analog translation was discarded and the concept of digitization took its place.

The voice and data were converted into digitized packets and transferred through optic fibers instead of copper lines. The speed, capacity and clarity of data transfer increased manifold. A single T1 (the first generation of T carriers) line could accommodate as many as 24 channels. In a lay man’s language it meant that while a single telephone line could support either one voice communication or data transfer at one point of time, a single T1 connection could handle as many as 24 separate conversations simultaneously! The speed also increased sixty times more than that was till then available over conventional copper wire phone lines. Everybody thought that the final peak has been scaled; the ultimate in communication technology has been achieved! But nobody realized that e-commerce would become such a vital life blood in world of business. So, the quest for an even faster and better communication channel was on. The next offering from the Bell Laboratories was T3. It was essentially an improvement over the earlier T1. Well the word “improvement” is really an understatement. T3 was forty five times faster than a T1 connection and it had the capacity to carry 672 channels. It roughly worked out to the astounding fact that a single T3 line was capable of servicing an office establishment consisting of approximately 4000 people. But that was also not the end! Now it was the turn of OC3. In fact OC indicates that data is essentially conveyed through optic fiber. Depending on the architecture used, OC3 is also known as STS-3 and STM-1.

Instead of getting bogged down in a maze of capital letters which many of us can not make any sense of, let us try to find out how much more efficient this new variant is.

Well, an OC3 connection consists of one hundred T1 lines synchronized together. Yes one hundred! And the synchronization gives the impact of more than a 100 T1 lines. Please sit on a comfortable chair and try to figure out what a massive communication power has been unleashed. No good thing comes free. The installation cost of an OC3 connection depends very much on the infrastructure already present at the subscriber’s end.

What Is Missing From Your Home Based Businesses?

13. April 2012 · Comments Off · Categories: Make Money

Many home based businesses are not making the money they should be making. Many home business owners are failing to turn a profit because they have no clue how to build a business. Many home based businesses cannot turn a profit for this reason. Many owners are finding out the tough way that building a home business does require work. Many people come into this industry with the wrong frame of mind and therefore end up quitting before they even give their business a chance to succeed. Many people come into this industry thinking this is a get rich quick or something for nothing scheme. It is not. No matter what anyone may tell you it is not the truth. Yes you can make a lot of money from having a home business but it will take work and dedication.

It is not something that builds itself or happens overnight. This business is just like any other business and any other business takes time and skill to build it does not happen overnight. Many people have trouble making money in this industry because they have no clue how to market. Marketing is essential in any type of business. Marketing equals sales, period. Many people try to sell their services or products to friends and family. Normally when they go through the list of friends and relatives they have no other solutions on how to gain new business or customers. That is when business goes bad. Many people miss the main point of running a business. The main point or the key to running a business is to have strong marketing. You have to market as if there is no tomorrow. You must always have new customers coming in. Many business owners have no clue about marketing and they end up hurting their bottom line due to this fact. Okay now there are two types of marketing, online and offline. Both are equally effective and both should be used. I will cover online marketing since it is the one most business owners struggle with the most. Online marketing can be very powerful if used correctly. Okay first for those of you who may have a self replicated website. You have to get rid of it. You will need your own website and domain name, plus hosting. These are a must for anyone or any company looking to market online. Next you will need to drive traffic to your websites. There are many different ways to drive traffic to your websites. You can go after organic listings in the search engines. Or you can pay for PPC. Or hire a professional online marketing company to market your business for you. Whatever you choose be sure to do your due diligence before hiring someone. You may have to take a few courses on Internet marketing but once you understand how to market, I believe you can sell pretty much anything online or offline. Having a few home based businesses can make you very wealthy but you must know how to drive new customers to your business or product.

Live Event Production

13. April 2012 · Comments Off · Categories: Make Money

Unless you live in a cave in a far away area in the boondocks, you have most likely seen on television, or witnessed live, events that happen in real time, e.g., awards nights, concerts, stage plays, product launchings, convention presentations, and other such activities that are classified as live events. As part of the audience, you probably are impressed with the experience but do not really give much thought about what it took to stage such events. Truth be told, a lot of time and resources is spent for live event production. It begins with the concept and culminates with the actual staging of the event (which is what the audience actually sees) which, while significant tasks by themselves, are just parts of the overall production. There are a gazillion details that need to be considered, any one of which could spell the difference between a successful event and, at best, an “mediocre” or, at worst, a disaster, if not paid attention to. Major details of live event production include venue selection and booking, stage design and construction, lights and audio visual equipment design and set up, event program design, catering, etc.

Other details include design, printing, and distribution of tickets or invitations, promotional activities, rehearsals, making sure there are separate dressing rooms for the VIP participants, post-event party, and the like. All these details, and more, should be completed before the actual event, i.e., there can be no delays because once the event date comes, it’s showtime, ready or not. To successfully stage a live event production, therefore, it is necessary to have a production team to manage it. If you have experience in this type of work, then you can probably hire or assign people to the various tasks required, with you as the project manager. If not, the event is a major undertaking, it would be best for you to consider contracting the services (i.e., outsourcing) of a professional event management group to take care of all or part of the production details for you. This option has several advantages, including: •Guaranteed professional touch. You can still be the overall project manager with the events management group as one of the key members. This ensures that there is that level of expertise and professionalism in the project team. Also, you can benefit from their experience and creative advice to help ensure a successful live event production. •No fixed overhead. Since your agreement with the events management group is contractual in nature, i.e., once the event has been launched and completed your relationship ceases, then you are spared from continuously maintaining fixed costs even when there is no event to manage. •Access to resources. An events management group normally has a network of suppliers on hand to take care of the various logistical and operational aspects of the event. By outsourcing to them you, in effect, also gain access to this network, albeit indirectly, thereby freeing you from having to look for suppliers for each detail of the event.

Which Online Business Opportunity Will You Choose?

13. April 2012 · Comments Off · Categories: Your Hopes And Dreams

One thing is certain, there is not a shortage of online business opportunities for you to choose from. The problem is, as most of us already know, that many of these opportunities stem from fly by night companies that simply are trying to make some quick cash.

For their unsuspecting members, they are simply counting down the days until they close the doors and reopen another biz-op under a different name. Most people that are caught up in these systems are thrown into one bad home based business after another. It doesn’t have to be that way, however, as legitimate business opportunities are also available. If you find the right opportunity, you will find success. Here are some things to look for when you are choosing an online opportunity. Proven Leadership – Some names are synonymous with success. You should familiarize yourself with people who are already successful in the business opportunity area. Those people are the real leaders that you should be following and by doing so you will certainly be able to find success. There are plenty of places that you can research these leaders to find out if they have been involved with winning business opportunities or fly-by-night scams. Total System Automation – The Internet has given us a real opportunity to be involved in business systems that are automated from the start to the finish. All of us are busy and many of us have full-time jobs and family responsibilities that keep us on our toes from morning until night. Most of us do not have the time to put into starting a business that will give us success for the long-term. That is why so many of us are stuck in an endless cycle of working hours for dollars and not building a true business that will work for us for the long term. The system that you choose should be automated so that you do not have to worry about such things as sales and chasing leads.

Anything that needs to have a human touch should be handled by someone that is experienced, your business leaders.

Joining a Proven System – Anybody can make promises, real leaders can prove it. Whenever you are considering joining an online business opportunity, check the numbers. Real leaders will be able to show you that their system works and they will be confident enough to be able to guide you by the hand through every step of the process. They know that if you make money, they will make money and they are interested in helping you to find your success. Even though there are some business opportunities out there that will simply take your money and run, there are some legitimate online businesses that will help you to find your success. Just make sure that you do your research and check out the system thoroughly to make sure that it lives up to your expectations. By doing so, you will help to ensure yourself success as you’re building your business and an opportunity that will last for a lifetime.

An Internet Marketing Strategy that Works

13. April 2012 · Comments Off · Categories: Your Hopes And Dreams

These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large. You can’t put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them. Promoting your web site on-line and building traffic is the subject of thousands of web sites, e-zines, books, courses and seminars. Using the web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with the internet as we would like them to be. So, what about the large percentages of the population who are not? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line. Key Off-Line Internet Marketing Strategies Here are some of the ways to make your web site known (this list was taken directly from the Traffic Building Volume of Ken Evoy’s brilliant book, Make Your Site Sell! 2002: · TV, print and other advertising · Stationary and business cards · Catalogs, fliers, billboards, blimps, etc. · Direct mail (prominently on every document) · Telemarketing (make it part of the script) · News releases to targeted media. The main principle, to which you can add all your imagination, is INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS.

Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy. Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your web site. One of the best ways to market your website off-line is direct mail postcards. If your prospect sees your website on a billboard as she’s driving home, she probably won’t look you up when she gets to the office the next day. This is not the only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a post card comes in the mail announcing your web site, she can just turn around and type in your URL and she’s at your web site. Now if someone is in the office reading a trade journal and comes across an article about you in the magazine, it’s not difficult for him to copy your URL into his browser and pay your site a visit. I don’t mean to say that those other avenues won’t drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address. On the other hand, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the take right over to their desk top computer, type in your address and go right to your site. Brilliant! I have seen the greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards.

Managing Customer Complaints With Your Business

13. April 2012 · Comments Off · Categories: Reasons To Bless The Internet

Part of owning a home business is providing customer service to your clients.

There is a great deal of information that can be helpful when providing customer service. One issue that should be addressed is managing customer complaints for your home business. There is no way to keep everyone happy all of the time. When you market products and services, there is sure to be someone that is going to have a complaint. Complaints are fine for a home business as long as you manage them well and turn the experience into a good one. A customer may be in a bad mood and end up taking it out on you. No matter how belligerent, rude or nasty the customer may be to you, it is important to not take it personally. You have no idea what happened in that person’s life that day or even week. Unfortunately, for whatever reason they may end up taking their anger and frustration with life out on you without even realizing it. Even if you know that they realize it, you still cannot take it personally. Taking customer complaints personally will create a volatile situation that you want to completely avoid. Remember that no matter what the complaint, it is not personal toward you specifically. After the customer has calmed down, try and ascertain what the exact problem is that has upset them. Was the product different than they expected? Was the shipping delayed? Find out what the actual problem is that has upset the customer and caused them to complain. Immediately apologize to the customer. The best way to apologize is to tell the customer that you are sorry that they feel blank. For example, if the shipping took too long. You can say to the customer that you are sorry that they feel the shipping took too long to get the product to their house. This is not admitting fault because you are simply acknowledging their feelings. For a complaint that there is no solution try and offer something to the customer. For example, if the shipping took too long in the customer’s eyes, offer a discount on their next purchase. Offer to provide them with free shipping next time if you charge shipping for your wellness products. As the last resort, you can give them a partial refund for their product. When determining a refund, calculate how much the product cost you. Make certain that the product is cost is covered and refund the profit. This will enable you to refund them a bit without losing a great deal of money or completely giving the items away for free.

For a complaint that there is a solution, fix the problem immediately. For example, if the product arrived in poor condition. Go ahead and ship another product to the customer and ask them to ship the poor condition product back to you. Don’t wait until you receive their item to replace it. The majority of time people will not keep both products. Let the customer know what solution you offer for fixing the situation immediately. This will let them know that you care about their happiness with your wellness products and services. If the customer cannot be satisfied with any solution that you offer for the problem, ask them to give you a suggestion. In a calm voice ask them what they recommend that you do to rectify the situation for them. Often if they don’t have a solution they will be more willing to accept one of your previous suggestions. Remember that a happy customer is going to repeat sales and spread the word about your products and services for your new home business.

Retail News – Stopping Thieves In Their Tracks With 8 Easy Steps

13. April 2012 · Comments Off · Categories: Reasons To Bless The Internet

Stopping thieves start with you and starts with me. As a retailer, you are responsible for also protecting your clients and consumers. Learn how to stop one of the quickest growing crimes in America – identity theft. According to a recent study complied by Javelin Strategy & Research, in the last two year alone, identity theft has struck almost 20 million people. Identity theft has also cost over $56 billion in the last year alone. That averages out to $6,381 per person victimized by this crime. There is the chance you will be the victim of identity theft with a new victim being struck every 3.4 seconds. Just for the record, even drug trafficking is not as prolific. According to the report released by the Justice Department, identity theft is now the number 1 crime in America. There are ways to protect yourself as well as your consumer base. With cyber-Monday seeing a profit raise of 37%, it is vital that you protect yourself and offer your consumers the ability to stay protected as well. 1. Remind your consumers, if you have a web-based retail storefront, to update anti-virus software. Anti-virus software is an ideal way of insuring there are no viruses on the computer that will record your keystrokes and transmit your personal data to an identity thief.

2. Teach your consumer how to always look for a lock icon on the status bar of any given website where private and/or financial information is given. The lock icon shows that the site is transmitting secure data that cannot be easily translated by a hacker or identity thief. 3. If you send out newsletters or e-mails, keep a generic copy on your website as an image. This will allow your consumers to investigate the validity of the latest information you sent to your consumer base. 4. Never ask for private or personal information to be transmitted via an e-mail sent from your consumer’s computer to your database. In other words, you may have links to forms, but do not have those forms in the e-mail itself. 5. Encourage your consumer to make purchases only via secured web pages, or web pages with the lock icon in the browser status bar. 6. Have a telephone number available for purchases as well as your online ordering form. Let the consumer know “you” are there to protect his or her assets. 7. Strongly encourage and remind your consumers to investigate their credit card statements especially after the holidays. In fact, as a retailer, you should do the same thing. If something looks awry, take appropriate steps to insure you verify the information is correct. 8. If you are a victim of identity theft, or if you are a retailer who has a consumer that is the victim of identity theft, prosecute to the fullest extent of the law. Stopping identity theft will only succeed if each case is handled professionally. As a retailer and as a consumer, you have the responsibility as well as the ability to lower the number of cases of identity theft. You also have the power to reduce the damage of identity fraud. Each step you take insured someone else is protected. What are you doing to stop identity fraud for yourself as well as your consumer?

Providing Customer Service For Your Business

13. April 2012 · Comments Off · Categories: Reasons To Bless The Internet

No matter what your home business is about, providing customer service is the key to gaining new customers and building a strong customer base. The larger and stronger your customer base is the more sales you will get for your home business. Often when new entrepreneurs start working on the Internet, they do not realize the importance of customer service. After several months or even years in the business, they have a much weaker customer base than they potentially could have because of the lack of customer service. Just because you sell on the Internet does not mean that you forgo customer service to your visitors and buyers. People do not like feeling as if they are just another number, statistic or ATM for your home business. Individual attention and meeting the needs of your customer will increase your customer sales and make a stronger customer service area of your home business.

One of the starting places to provide customer service is to put a physical address on your web store and a contact phone number.

Many new entrepreneurs are nervous about doing this but you can obtain a street address post office box and order an 800 number to use for your business. This will protect your personal information but will provide your customers with a way to reach you. They will feel more confident in purchasing your wellness products and services. Automated emails are handy and useful but at the same time they can be impersonal. If your new wellness store comes with an automated email to thank customers for their orders, have someone edit the email to make it more personal and friendly. If there is no automated email, make certain that all confirmed orders have a personal thank you note sent to the customer. It is even nice to thank customers with a quick postcard that is hand written to let them know that they’re order is being processed and shipped to them. Customers will know that you take the time to meet their needs and to treat them as valuable people instead of just another wallet to empty. They will remember your company and be more likely to give you repeat sales because you took the time to give them a personal thank you instead of a computer generated thanks. You will be surprised at how many companies do not thank customers for their orders. Follow up with your customers. Find out if the shipment arrived on time. Take a short survey of how they felt about shopping at your wellness web store. This is a great way to get feedback and it lets your customers know that you care about their opinion and their experience with you. Should you receive negative feedback, take the time to correct whatever problem there was and address any unresolved issues.

It is much better to leave the customer feeling satisfied and happy about the situation than to never have followed up. The majority of unhappy customers will never complain unless there is a follow-up and feedback opportunity. Instead, they will never shop with you again and will complain to friends, relatives and co-workers. Feedback and follow-up is a great method to help grow your business and to thank your customer again for their purchases. The personal attention that you provide customers through customer service will make your wellness home business stand out above all the competing entrepreneurs.

Website Owner Brings Joy To Internet Marketing Beginners

13. April 2012 · Comments Off · Categories: Make Money

New kid on the block any-biz.com is bringing hope to all those starting out in the internet marketing business. At any-biz.com you can get an amazing array of things to help the internet marketing beginner, from free tools and ebooks that every internet marketer needs to free help and advice for it’s members. Membership is free, and there are products for sale for super-cheap prices that can then be sold on at full price for total profits. Not only does the site owner, Bruce Andrews, provide free membership and free tools, software, ebooks and advice, there are also two free blogs, a forum and a chat-room! If you didn’t know, blogs are a great way to improve hits on your own sites by leaving links there which increase your own traffic, and the forum is a perfect tool for networking with other members when you want to start a Joint Venture or are looking for business partners. But that’s not where it ends, any-biz.

com also welcomes and encourages the internet marketing «gurus» to join up and share their experience and knowledge in the business with al it’s members. With so many scam sites out there that promise over-night success and profits by the bucket-load, it’s refreshing to see one that is dedicated to helping it’s members before looking for personal gain. As I mentioned, there are products for sale in the site, but you are not forced to buy them to gain entry, and there is no «One-Time-Offer» to put you off joining either. You just sign-up and that’s it. The members have instant free access to all the downloade straight away. The items mentioned on the advert page are just some of the products available at the list of free goods is growing all the time. This truly is a goldmine for the new internet marketer. If there are products that are not available then the members are encourages to make requests in the blogs and the exclusive members forum for those items. Bruce Andrews promises to find them and make them available. So, if you are starting out in internet marketing or you are an experienced marketer with knowledge and experience you would like to share, please go along to http://www.any-biz.com and join up. And remember, the site is there to be used by it’s members.

The Difficulty Of Search Engine Marketing

13. April 2012 · Comments Off · Categories: Make Money

When deciding how to promote your business, you will likely type “search engine marketing” into your favorite search engine to discover how to get your company to the top of the list. Search engine marketing can be a very difficult topic to understand. People who say that they understand it usually have a general idea of what is going on, but can’t tell you the details about it.

In fact, even if you decide to contact a search engine marketing firm, they might not be able to explain search engine marketing to you adequately, unless you are really familiar with a lot of Internet and marketing terms. They may use a lot of buzz words to get you excited about something that you really don’t understand. So how do you know if you are getting a good deal or not when working with the search engine marketing consultant, especially, if they might not even be able to explain it well enough for you to understand? How do you know if you are comparing apples to apples or apples to oranges? The answer to these questions is that you have to do a lot of research on search engine marketing. It isn’t rocket science, but it’s also not something that you can understand it one day. A good search engine marketing consultant is going to give you information and resources on how to understand the process and what they can do for you, and then expect you to trust them to do your search engine marketing. Finding a good search engine marketing firm is as easy as asking for a recommendation from some of your friends or contacts that are in the same business as you. If they are using a search engine marketing service and are satisfied with the results, they will be more than likely to give you the contact information. If they are using a search engine marketing service and are not happy with the results, they’ll probably tell you that as well. Taking your time when making a decision on which search engine marketing scheme to go with is going to be your best bet. You don’t have to decide to go with the first firm you talk to, and if you’re not comfortable with the plan, or still don’t understand it fully, you can always wait for a firm that can explain this complicated procedure to you properly. In order to save money, you need to understand this stuff before you start a campaign. A good company is going to make sure that you have all the tools to understand exactly what they are going to provide, how they are going to provide it and what the expected results could be. Getting to the top of the search engine results may be your goal, and the best way to do that is to make sure that you understand how to market your business, and how search engine marketing can play a role. When deciding how much money to put into your advertising budget, make sure to include search engine marketing as part of your budget along with other Internet and non-Internet advertising ideas.

Several Ways And Means To Buy Expired Domain

13. April 2012 · Comments Off · Categories: Your Hopes And Dreams

One of the best reasons for indulging in expire domain business is its ability to provide you very lucrative profits for the money invested into the business.

Expired domain market is a busy place where everyone would jostle and rush out to find their own expire domains with sense of deep conviction. In reality, buying an expired domain is not as easy as you feel it will be! There are several reasons and causes that motivate people like you and me to buy expired domain.. Here are some established tips and suggestions that will teach you how you can buy expired domain in an ever-busy market place. Generally, all soon to get expired domains go through three phases of life: • Expired status, when the owner of the domain in question will have 40 days of grace period, when he or she can renew the domain again by paying a standard fee • Redemption period, when the domain enters its decisive period of shut-down and the owner of the domain may need to cough up renewal fee, along with additional penalty. • Locked period, when the domain name in question enters the deletion phase, which is usually 5 days long. And, on the last day, the name will be officially dropped from the database between 11AM and 2PM Pacific time. Soon after this time, anyone can register for the expired domain. With these phases of expiration cycle, how does one buy expired domain? In fact, a simple search and buy method may not work in the real sense. There are smart entrepreneurs, who use better and quicker methods to grab the domains, before you actually do. It means that you may need to use methods similar to those used by these entrepreneurs. Experienced people who are well versed in snatching expired domains always use smart methods. One such method is the “Drop Method” that promises you good expired domains. The Drop is that unpredictable three hour time period, in which the domain gets deleted from the registrar’s database and released back into the pool. If you feel that you can buy expired domain during the dropping process is very easy, you are sadly mistaken and confused. There are no fewer than three or four major services that specialize in snatching away all the good names that become available for sale. To buy expired domain from a large pool of domains, you may wish to enlist the services on three major domain trading firms, so that you can hope that they will grab a domain name on your behalf. Three main expired domain name trading firms are: • Snapnames.com, • Enom.com, and • Pool.com All these three forms act and operate in a similar manner. They always use a network of registrars to aim at the ICAAN servers at frequent intervals and grab as many names as possible. As a normal rule, if you do not get your desired name, you will not pay a cent to them.

All the three forms operate in slightly different ways and manner. Another common way to buy expired domain is to approach the soon-to-expire domain owner and ask, if they can transfer the domain name to your name. Yet, another way is to participate in a regular domain auction and buy an expired domain at a very high price. Whatever the way you chose, your main goal should be picking a good and decent domain at an affordable price; to buy expired domain name from the open market, you will also need to know how domain trading business works and operates in the real sense.

Using Strong Keyword Density Can Bring Success In Advertising Your Business

13. April 2012 · Comments Off · Categories: Reasons To Bless The Internet

The ease of finding a site, product or service through a natural search online is what customer’s desire.

The ability to simply type in a word or phrase and pull up a site that offers a relevant item is key.

The only way that this can be offered is through optimizing your site or ads keyword density. You have to offer all words that are directly related to your product or service so that a customer can quickly and easily find your site with little chance of choosing a site that is no where near what they are searching for. Importance Of Proper Keyword Use It is said that over 134 million people search for services or products online simply through the use of the search engine. This is why your keywords are so important. The crawlers and web robots see searchers words and run I through sites ort ads that are relevant and then prompt a list of sites that could assist the customers. If incorrect keywords are used a customer could run into a site that is nothing similar to what they are even looking for. This is why is can be so dangerous for youth Internet users. They run the risk of entering a word or phrase that could pull up adult content that is unsuitable. Setting Your Keywords Up For Success You should take your keywords that are directly related to your site and use these first. Next you should take any words that offer the same meaning as the first set of words and use these. An average of 100 keywords has been found to be successful. You will be ensuring your customer the easiest route to your site, saving them time and effort. One method online that aids you in setting up your keywords correctly is Google Adwords. You set up your site and your ad with your chosen keywords. If your keywords are found to be relevant you can post your ad. If the Google team sees them as irrelevant you have to change or ad words until suitable. You can use a keyword tool to help you find words that offer the same meaning ensuing that all bases are covered you can say.

You are also given the ability to track and see how successful your ads are and if they should be altered to bring your business further success. Search Engine Optimization Optimizing your site or your ads keywords can mean a world of difference in your potential customer visiting your site or your competitor’s site. You could be losing customers and profits with a poor choice of keywords. If you are interested in learning more about building better keywords for your site you can search the Internet for articles or other areas of information on SEO or search engine optimization. Here you can find step by step results that can assist you in setting up your keywords in the way that will bring you the most site traffic, sales and profit in the end.

Starting A Home Based Business-Part 2

13. April 2012 · Comments Off · Categories: Make Money

In this section we are going to be talking about web hosting and I am going to share with you the web hosting company I feel like is the easiest to use especially if you are a beginner trying to start a home based business. When I first started off I must have went to hundreds of different websites searching for hosting services for my home based business but I remembered when I use to be a office manager for a company I worked for years ago they were using Yahoo Web Hosting for their business and they never had any problems plus Yahoo’s customer support was awesome (I know cause I was the one calling them).

You were able to call them about any kind of technical issues you had and they would solve them free of charge.

I am not promoting Yahoo here people and believe me when I say some would frown on Yahoo’s service but from my experiences they are A+ in my book. There is something I want to mention to you that most people do not even know about when starting off with a new website. When we discussed domain names in Starting a Home Based Business-Part 1 I forgot to share one thing to you that it is very important, at least to me it is. The company you choose for your domain name should also be the web hosting service provider. The reason why I say this is because if you purchase your domain name from one company and get your hosting service from another you will have to call them and tell the company to change your registrars or it will not work. I did this at the beginning and it was a pain to get it to work all together. What I ended up doing was going with Yahoo for both my domain name and web hosting service. They had me up and running in a little as five minutes once they received my payment. They offer your domain registration for 9.95 a year and the hosting service will cost you 11.95 month. That is what I am currently spending for my home based business website which is not bad if you are on a tight budget. What you will need to do is go to Yahoo’s website or their home page and on the bottom or close to the bottom left hand side of the website you will see a link that will say, “Small Business”. Just below that there will be two links one of the links will say “Get a Web Site” and the other will be “Domain Names”. You want to click on domain names and begin your search for your home based business name. Remember in Part 1 I mentioned using Google’s keyword selector tool to help you find a name that would get plenty of searches across the web.

Once your have found the domain name you plan on using for your business Yahoo will have you proceed to the hosting plans (just follow their easy to set up click through system). I would pick the 11.95 month plan because it comes with everything you need to get your home based business website up and running. There is no need for you to spend more than that and later on as your home based business grows you can always upgrade if needed. This is Part 2 of many articles to come in regards to Starting a Home Based Business so please be looking for future articles when I will be writing about Web Site Design. That is the next step that needs to be taken after you get a web hosting account for your home based business. To Your Success, Aaron Jones

Offline Lead Generation Techniques For Online Marketers

13. April 2012 · Comments Off · Categories: Reasons To Bless The Internet

Do not forget to advertise your business offline. Offline lead generation does not have to break your budget. You may even find that there is less competition because everyone is so concentrated on online lead generation. One old fashioned method of generating offline leads is cold calling. I know it sounds scary but it is a direct as it gets and it works. Try simply calling everyone you know and ask them if they know anyone who might be interested in what you have to offer. This way you are not just trying to sell one person but everyone your one contact knows. It is also a softer approach. Try using direct mail. Direct mail is the third largest advertising method used after TV and newspapers. Try using postcards which really grab the attention of your readers. Also, try to target your market as much as possible. Do you have a product or service which appeal to a certain niche market? Try advertising in publications which specifically appeal to this market. This is much more effective than using a scattershot approach of trying to generate leads from popular general publications. You will be surprised at the quality of your lead generation efforts when you target your lead generation method.

Giving free seminars is a great way to generate sales leads. You will be surprised how many groups are looking for speakers. You might even consider joining a public speaking organization. You will be considered an expert in your industry and this will give you instant creditability for your audience. Try writing articles in your niche and get them published in niche publications. This «soft» approach is quite an effective method of lead generation. You are not trying to directly sell anyone. You are providing valuable information and presenting yourself as an expert in your field. Do you have satisfied customers already? Ask them for testimonials and for referrals. This is probably the best lead generation ever! Your potential customers want to know other people have worked with you and were satisfied. Give everyone of your customers a comment card and keep a notebook with all the comment cards so that you can show them to those who are considering your product or service. Good word of mouth is the best lead generation method. Bad word of mouth can also be your downfall so make sure you take care of your customers. Make sure you have tons of testimonials from satisfied customers can easily be the best lead generation technique of all. Listen to your customers. Take notes. Never interrupt them or take criticism personally. You should welcome criticism as a chance to improve your business. This attitude can put you light years ahead of your competition and generate many pre sold quality leads for years to come.

Do not forget the basics when it comes to lead generation.

Offline lead generation has been working for much longer than online lead generation.

Do not forget to use these methods as well! Here is just a review: 1. Satisfy your customers and ask for referrals. 2.cold call and ask everyone you know if they know someone interested in what you offer. 3. Give free seminars and speeches are your business. 5. Write articles for niche publications about your business. Do all the above lead generation techniques and you should have tons of quality leads!

Website Success By Design

13. April 2012 · Comments Off · Categories: Make Money

You never get a second chance at first impressions.

Not only does this truth apply when developing personal relationships it also applies in the world of website design. As I have traversed the World Wide Web I have found sites that have been thoroughly impressive and others not so much. You would be surprised at the lack of understanding of the first impression principle. In the age of information it is important to make your information as accessible as possible. If a customer cannot find what they are looking for on your site they are likely to leave and find it on your competitor’s. People go to the internet for two things: 1. Find information on a product or service they intend to purchase 2. Make a purchase There is no doubt the importance of website design as a tool for marketing goods and services. Upon visiting a website the mind of the customer is made whether they will stay or go as soon as your site downloads. Your ability to keep them perusing your page is in based on a design that creates compelling exchange. Regardless of what anyone says all humans look on the outside rather than the inside. It is our human nature to make judgments based on looks rather than substance on first encounters. If the cover of your book(your website) is not appealing than you will find that you have been judged only by your appearance and not the quality of the character of your site. If the design of your website placed emphasis on deep and rich content yet losses a customer because of first impressions then you have wasted your time. When your website is perceived as confusing and uninteresting then your product or service will be perceived in the same manner. A great example of this comes from Robert Cialdini’s book, Influence – Science and Practice, a woman owned an Indian Jewelry store in Arizona who recently purchased an allotment of turquoise jewelry. The store owner had a hard time selling any pieces of this particular jewelry. She tried many sales tricks such as shifty their location to a central spot in the store, no luck. She had her sales clerks push the jewelry hard upon customers –with no success. One day the owner went on a buying trip but prior to leaving she left a note for her head saleswoman stating, «Everything in this display case, price x 1/2,» in hopes of getting rid of the offensive jewelry, even at a loss. The store owners handwriting must have been horrific because the saleswoman mistook «1/2″ to be «2″, and the entire allotment was sold for twice the original price! The jewelry only sold because a higher price led to a perceived higher value. You see, «Perception is the key to the mind». If you place your website in a side-by-side comparison to your competitor, both offering the same product, the same price and the same value, the one who wins is the one with the best design hands down.

Take time to think of what you are communicating to your customer and how it is best communicated. Through the creation of your compelling exchange your customer will find greater value in your website by «Design». Copyright © Ron Seawood

Start Building Income Today For A Better Tomorrow

13. April 2012 · Comments Off · Categories: Your Hopes And Dreams

There’s still time to build that retirement nest egg….

History has shown us one of the most amazing financial shifts ever, as we’ve gone from being a nation of savers to a nation of investors. Even somewhat more amazing is that it has happened in less than a generation’s time. The Baby Boomers are coming! Welcome to chronologically speaking, middle age or as I like to call it: The AARP Generation. With retirement just around the corner and old age looming in the suddenly not-so-distant future for those of us in the baby boomer generation, financial concerns have become critically important. Just where do we find the extra income or the how to generate that extra income for those maybe not so golden years? In the past we might have skipped the newspaper’s financial pages to read the sports section or worked on the crossword puzzle. Now we find the earnings reports and mutual fund listings endlessly fascinating weather online or reading the paper. The challenge facing many of us, even if we aren’t baby boomers, is how to finance our busy lives while trying to save for our retirement years or maybe other unforeseen expenses. Let’s face it expendable time is a very short commodity in today’s hectic environment. This challenge looms even larger day by day as we get closer to retirement. One of the best ways to meet the challenge is to find a fully automated home based business model, that doesn’t steal all of your free time, and has the company doing all of the leg work for you. You now have the advantage of building income as you continue with your every day endeavors. For generations, security and safety were more important than high returns on investments. Having grown up during or in the aftermath of the Great Depression, people were very reluctant to put their money in anything that involved substantial risk.

Investing hard-earned dollars in the stock market was only for gamblers and speculators, not for the average person. A mattress was a safer place for any extra money. Their plan for building wealth was pretty straight-forward. Stay with the same company for a long time and forget about any other income opportunity. Rely on a great pension plan from that employer, and salt away any extra income in a federally insured personal savings account. For the Baby Boomer generation, however the blueprint has changed and earning extra income has become a work at home opportunity for many. Traditional pension programs and savings accounts have all but disappeared. The number of workers covered by traditional pension plans has dropped 73% over the past 20 years. Nationwide, according to the latest federal data, personal savings have dropped from about 10% of disposable income in 1980 to – 1% in 2006. In other words people today, whether a one or two income family, spend more money than they make. By the way, the credit card companies love it. The primary source of retirement savings/pension income today is a 401(k) account. Again we have gone from savers – investors, safety – risk. Making a work at home opportunity one of the best ways to make extra income and take advantage of the many tax savings available. The main problem is that the AARP Generation came late to the 401(k) game. Whether through career changes, conversions from traditional pension plans or some unforeseen circumstance we really weren’t prepared to manage our own retirement funds. Now many of us are trying to make up for lost time by earning extra money from a network marketing program or some other income opportunity, such as Cash Gifting. The 401’s always work best if you start saving a good percentage (10%) of your income very early in your working life. Future generations will be much better prepared to invest over their entire working lives and manage their own resources. The problem for those now nearing retirement age is how to invest those dollars to provide a decent return. Even the simplest calculation demonstrates the problem. If you’ll need $3,000 a month in extra income and you plan on living for 20 years in retirement, you’ll need to accumulate $720,000 in your 401(k) or by other means. Now that’s a lot of extra income to make up for, if you got in the game late. So, let me ask… How is your retirement savings plan doing? To make up for lost time, some people will be tempted to choose very aggressive, and very risky, equity investment options. This may seem wise today, but tomorrow it could be one of the worst moves you could have made.

Has anyone watched what the market has done in the last couple of weeks? Great America theme parks could model one of their rides after it. This also makes an internet business opportunity, Cash Gifting or any other multitude of work at home adventures all the more palatable. Ready or not, we’re all capitalists today. The game of saving for retirement has changed the landscape of our future and betting our futures on what the Dow Jones will be on the day we retire is a high-risk and a high-stakes game that we can’t afford to lose. Eleanor Roosevelt said it very well: “The future belongs to those who believe in the beauty of their dreams.” Why risk everything on a roller coaster? The sooner you get involved with a work at home opportunity, the sooner you can earn the extra income it looks like we’ll all need. Watch for more articles on this and other subject on our blog… As Always, God Bless and Always Remember To Make It A Great Day!! Michael J Kohn New Image Marketing Group, Inc.

Protect Your Home Business From Extreme Weather

13. April 2012 · Comments Off · Categories: Make Money

Weather can have a devastating affect on your home business. In the summer of 2007 the UK experienced much higher rainfall than normal. May to July was the wettest 3 months since records began. Around 50,000 houses and 7000 businesses suffered flood damage. As the rain kept coming our flood defenses struggled to cope. Many homes had disruption in their power supply, communications were knocked out and some even had problems with their fresh water supply. Extreme weather caused by climate change seems to be happening more regularly. What can you do to prevent some of the damages caused by freak weather? You could start off with making sure that you have adequate home business insurance. Prepare for the worst by having a Business Continuity Plan. Keep regular backups of crucial data and have plans ready to get your business back on track quickly after a mini disaster. Buy basic equipment like torches, batteries & candles and invest in a small fire extinguisher. Keep some rock salt handy in case of snow or ice. Make sure all your windows and doors are sealed properly. If you have an old chimney, make sure it is still secure and if you do not need it anymore then remove it altogether. Get an electrician in to see if any measures can be taken to protect you from power disruption or surges. Simple measures like having the right cable, decent fuse box and power sockets at least 12 inches above floor level could make a huge difference. Ask your local expert plumber for advice. Check your drains to make sure there are no blockages. You can install non return valves in your drains and toilets so that water can only flow one way. If you have large trees growing beside the house, make sure the branches are trimmed back, especially the ones closest to your house, windows, power lines and telephone lines. Keep an eye on the weather forecasts and if there are storms forecast for your area then make sure you take some simple measures like stowing away any loose items in the garden including garden furniture.

Unplug all electrical equipment and make sure they are stored as high as possible. If you have expensive rugs on the floors, roll them up and store somewhere safe. Remove items of sentimental value and take them upstairs. If after all your preparation you still experience some damage contact your insurance company immediately. Take pictures of any damages before you start tidying up again. If at all possible wait until they have managed to inspect the damage before the big clean up. Climate change is happening. There is evidence everywhere. The glaciers are melting, oceans are heating up and we are experiencing higher incidences of extreme weather. In Europe this year records tumbled. Dresden recorded the highest rainfall whilst France was hit by an unprecedented heatwave in modern times. Thousands of people died as a direct result of the heatwave. The majority of the world scientists agree that unless steps are taken now it might become too late to reverse it. We might struggle to influence our politicians but by taking some basic steps our businesses can be better prepared for the future.

The Guide For Business Empires Today

13. April 2012 · Comments Off · Categories: Reasons To Bless The Internet

Everyone dreams of putting up his own empire someday.

While many would feel that this would take time, with the proper approach and resources, you can put up any business venture in no time at all. All it needs is the proper approach and resourcefulness and you are on your way towards joining the elite members of businessmen spread all over the world today. They say that ninety five percent of people trying to get a business up and running on the internet will fail. That does not sound too promising does it? Why such a high percentage? Most likely it is because those 95 percent quit before they give themselves a chance to become successful. Some people may think that when they start an internet marketing business that they can just throw a website up and let the internet do the rest. That can not be further from the truth. Just like any other job or career out there, it takes a lot of hours and hard work to get the business up and running at a good pace. The advantage of a business on the internet is that it is usually a lot cheaper than a brick and mortar business. You can stay home and work instead of having to go out and travel back and forth to a business out side the home. If you still have a job outside the home, an internet marketing business can be worked in around your schedule. Working on it part time may take a little longer to become profitable, but it is still possible. You do not have to spend money on advertising if you do not want to or can not afford to. Sure it may take longer but in the end it will be worth it. So the next time you feel like giving up on your internet marketing business, remember it does not have to be expensive to run nor does it have to become a success over night. Remember the ninety five percent and try to aim for that five percent that make their internet marketing business successful and enjoy the life that comes with it. Staying home with family and making your own schedule. What about training. Not everyone has that much experience. People fail because they are not given the training they need to succeed. Some opportunities assume someone will know how to do certain tasks when to someone new to marketing online doesn’t have a clue. A person needs to have some training in order to succeed online. Even one with some experience could use a little guidance. Plus Duplication. If a system cannot be duplicated by anyone who tries it with all there effort.

Then it is bound for failure. Many programs out there are great for an experienced marketer to go out and succeed, but it is not easily duplicated by anyone who tries it. A system must to be able to be duplicated in order for someone to succeed with it.

The Mystery And Glory Of Internet Marketing

13. April 2012 · Comments Off · Categories: Make Money

When a tenth class reunion is observed there are often those who will leave the event feeling as if nothing has changed. The cheerleaders are still catty and the jocks still think they are NFL material. Many of the same petty attitudes seem to come up and so many seem intent on attempting to impress others about their success and achievements. By the time the twentieth reunion is celebrated many individuals are interested in talking about their children and the successes their offspring have achieved.

Time has mellowed most, but there may still be a few intent on reliving glory days that will not come again in the same way their memory has led hem to believe. When thirty years have passed most attending reunions are able to recall high school with a general fondness that erases many class differences and encourages class members to band together in the recollection of what was good about a past that bears no resemblance to the present. Gone are the jocks and the cheerleaders as a preferred class. What is left is a collection of humanity that pines for a life left behind and celebrates that present because a new generation is firmly established in the offspring of these now cherished friends. A site like Classmates.com can help people of all ages reconnect with former classmates. What was once a ten year wait to reconnect no longer has to be. This site has keyed in on the importance of emotional connection. In a fast paced world where it seems very little is permanent this site works to reestablish connections with a past that may seem the most permanent in their recollections. It has taken nearly 300 words to get to the place where you have engaged in this article in an emotional way and have recalled classmates you haven’t seen or heard from in a long time. You are likely remembering Friday night football games and conversations around lockers. You are lamenting the fact that there are those who you graduated with that you will never see again. This is the power of emotion.

This is the strength of connection.

This provides meaning beyond a simple purchase. Whether your business deals in helping people find people or you sell candles you can draw upon the power of emotion to help people connect with your site and you product. In 2007 Charmin presented a commercial that explored the connection viewers had with the actor that played Mr. Whipple. The actor passed away in 2007, but by presenting a composite of commercials featuring Mr. Whipple viewers were transported to a simpler time when they may have seen the commercials while visiting grandparents or with family members who have passed on. The point is the connections happened because of the actor and because of the memories associated with where we were when we recall seeing the commercial. A whole new generation exists and the emotional connections they may have will be different. There is nothing that prevents the possibility that an emotional connection could be made in an online environment. The adventure will be in finding your own way to provide the connection your site visitors need in order to recall the connections you hope they experience. Therein lies the mystery and glory of Internet marketing.