Online Business

A new internet gold rush has been taking hold with the emergence of social networking, blogging, podcasting and other web 2.0 experiments. Media companies and Internet giants have reacted promptly by acquiring many of the new players to take advantage of these new advertising vehicles and evolve their endangered models. Yet advertisers themselves have stayed on the sidelines to a great extent. Small businesses especially have reacted cautiously to web 2.0 marketing fearing its hype and its inherent risks and represent a very small portion of the x million blogs. It seems that there are several emerging trends that every small business should be aware of. We thought we would share these trends through examples of small businesses that have been the first to capitalize on web 2.0 and have reaped early benefits.

• Trend #1: Establish a blog as your primary web presence. Customers value who they do business with sometimes as much as what they buy. Blogging provides you with a more personal environment where you can both promote your product and present a more personal view of your business. Blogging also allows you to initiate an on-going conversation with your customers and build a long term relationship. Blogging is especially important in professional services small businesses where the person is the product and where word of mouth and recommendations are the primary sales driver. Horsefeathers, a restaurant in North Conway, N. H., publishes a blog about food, wine, local events and restaurant news as a way to keep customers connected and loyal (http://www.horsefeathers.com/ ). Patti Thompson is the president of Way-Fil Jewelry, Inc. located in Tupelo, MS. She serves as the appraiser, designer and one of two bench jewelers.(http://www.diamonddivaonline.com/ ). She writes a combination of personal stories, stories about her store and appraisal posts (What is gold sodium thiomalate?). She also links her blog to her EBay store.
• Trend #2: Take advantage of emerging hyper local blogs. With the number of blogs exploding (a blog is created every second!) and readership skyrocketing, the blogosphere is reaching a sufficient scale to address hyper local content. A similar phenomenon happened in the internet space when readership and websites reached a tipping point to be able to offer relevant content for very small customer segments such as a city and provide local search. This new trend in blogging makes local advertising for small businesses very relevant, for example restaurants, hotels, real estate brokers or accountants.
• Cornerstone Wealth Advisors (http://www.cornerstone360.com) in Overland Park, KS created a blog about investing and other financial matters and use it as the jumping off point for several practice groups. Blogging Ohio (http://www.bloggingohio.com/ ), which is part of Weblogs (http://www.weblogsinc.com/ ), is a great example of this trend with posts that focus on specific towns in Ohio. Lake County, OH (http://www.lakecountyblog.com/default.asp?item=158547 ) has also started a local community blog and local sponsored links such as local restaurants, hotels or country clubs.
• Trend #3: Use web 2.0 marketing to market to bloggers. Bloggers have become a growing and influential customer segment with strong economic power. As this customer segment reaches critical mass, some small businesses have understood the opportunity to target them and build marketing approaches that appeal to their tastes and preferences. Bloggersfuel is a great example of this focused marketing (http://www.bloggersfuel.com/blog/?page_id=2 ). Bruce Frcek has developed this blog to keep bloggers up to date on what is happening in the specialty coffee industry and with its online store Boca Java (www.bocajava.com) and to hear directly from bloggers on ideas about blogging and coffee. Daily Greencine (http://daily.greencine.com/ ) publishes a blog around independent and alternative cinema that gets 80 000 visitors each month and helps drive traffic to online rental and video on demand store GreenCine (www.greencine.com). The blog helped double the store’s revenues.
• Trend #4: Leverage emerging web 2.0 advertising platforms. Web 2.0 start ups are positioning themselves as aggregators of advertising and providing new platforms to market small businesses. AdCandy (http://www.adcandy.com/default.asp ) allows consumers to develop advertising slogans and suggest product improvements for their favorite brands. Pro’tech’d (http://www.protechd.com/company/ ), a small company making iPod covers uses AdCandy to run a contest letting visitors create their ad campaign and slogan, thus helping raise awareness for its brand in its target customer segment. Zixxo (http://www.zixxo.com/cmn/Homepage.aspx ) allows small businesses to create and manage their own online coupons and syndicate them out to local consumers through partner websites and RSS feeds.
• Trend #5: explore emerging audio and video marketing (podcasting and vloging).

The recent massive growth in these new formats triggered by the Apple IPOD and by new start ups such as You Tube will develop new advertising media that can be particularly appropriate for specific small businesses.

Chaz, a yoga instructor (http://yogamazing.com/ ), has a yoga studio in Louisville, KY and has been using podcasting on itunes for a series of instructional videos that promote his yoga techniques and his studio. Dave Seitter, (http://seminar.midwestconstructionlaw.com) a construction attorney located in Kansas City, Mo has created a monthly expert teleseminar and converted it to a podcast.
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John Navata The fact is, even if your web site is full of fabulous sales copy and photos that illustrate all the great features and benefits of your product or service, your potential customers still need to know: What do people who have actually purchased and used your product or service think about it? It’s simple: your readers know that YOU believe in your product, or you wouldn’t be selling it! But what do people with the same problem or need that they have say about your product?

Answering that question is one of the most fundamental tasks your web site needs to accomplish — and it’s as simple to do as it is important. By using testimonials — reviews and comments from your satisfied customers, in text, audio, or video format — on your web site, you not only answer the question, you also transform your sales pitch into a credible, unbiased recommendation for your product. 1) Overcome buyer skepticism with a glowing testimonial As I said before, adding testimonials is probably one of the easiest ways to improve your web site — but a good one can generate more selling power than some of the best salescopy out there! So why are testimonials so effective? Testimonials build trust: Whether your customers are raving about what your product has done for them or about the great service you gave, they are telling your visitors first and foremost that they had a positive experience with your products and company.

Testimonials aren’t «salesy»: Because testimonials aren’t written in your «voice,» they stand out in your copy as candid and unbiased accounts of how well your product works. Testimonials overcome skepticism: A good testimonial has the power to convince even your «tough sell» visitors that your product or service really made a difference in your customer’s life — and can help them, too. For example, let’s say that you’re selling a special lotion designed for dry skin. A visitor finds your web site — a person with dry skin who needs some relief — and reads all about the amazing moisturizing ingredients in your product and how wonderful it smells. Those are two good selling points — things that people would want to know before they decided to buy. But lots of products can make those promises — and many of them don’t work! So why should they purchase your product ahead of all the rest? Then, as they look over the page, a testimonial catches their eye from one of your customers, explaining that your lotion quickly healed a lifelong, agonizing skin condition — something no other product had ever managed to do! That’s the power of an effective testimonial: it can convince your reader that your product DOES work — and that you can be trusted to deliver on your promises. 2) How to choose the right kind of testimonial to turn your visitors into customers When you’re choosing testimonials, there are a few key ingredients to look for that make the difference between an ineffective testimonial — and one that sells. Here’s an example of a glowing, but ultimately ineffective testimonial: «I love this product! I can’t get enough! I’m so glad I bought your stuff and I’ll be back to get more, for sure!» What could be wrong with that? It sounds like you have a happy customer on your hands! But what does this testimonial really tell your visitors? Does it prove that the product works, or explain exactly how your customer benefited from using it? While the feedback is definitely positive, the testimonial does not provide enough detail to have any real impact on your visitors. Here’s an example of the kind of effective, benefits-driven testimonials that we include on our own web sites: «I used the methods you told me to use and for three days my phone’s been ringing! I sold over $3500 in goods and services in three days! It’s the first time in 5 months that anyone had really purchased anything…» Now that’s a great testimonial! But what makes it so powerful? Let’s break down the elements of an effective testimonial in more detail… A good testimonial is filled with benefits: A comment like, «This product is great!» is nice for you to hear, but it doesn’t tell visitors what your product can actually do for them.

You want the benefits of what you offer to be front and center in every testimonial: «This product doubled our profits in a month!» or «This product made the pain in my back disappear completely — and did it fast!» or «We’ve never seen any product that could get the rust off our car without damaging the paint — until now.» A good testimonial substantiates your claims: If you say your product can do something, your testimonials should back up your promises — complete with actual facts and figures. How much money did your customers save by using your product? How much time did they save by using your service? How did it solve their problems or improve their lives? A good testimonial is from someone your audience can relate to: You want your visitors to see that your product helped someone just like them, seeking the solution to the same problem your visitors have. Make sure your testimonials come from someone with whom your target market can identify. If you sell primarily to seniors, for example, ask your customers if you can include their age along with the testimonial. If you are selling to moms with children, ask if you can mention how many kids they have — or include a photo of their family! A good testimonial is credible: Accompany each testimonial with the first name, last name, and hometown of each testimonial-giver to show that your endorsements come from real people. Always try to include a photo as well. And if you can, take it to the next level by including audio or video testimonials for maximum effect! Do anything you can to help your visitors connect with your testimonial-givers on a personal level. A good testimonial endorses the key benefits of your product: Your testimonials should emphasize the key benefits of your product. It’s fun to hear that your super-duper floor cleaner smells nice or that the bottle doesn’t drip — both things that matter to people who would consider using your product in their homes — but have you established that it cleans their floors well? A good testimonial is comparative: Did your customers try another product that didn’t work before they found yours? You want your visitors to know what your product can do that other products can’t. Choose testimonials that set your product apart from your competition! Now that you know what you’re looking for in a testimonial, how do you actually gather the reviews you need from your customers? 3) The secrets to getting great testimonials — even if you haven’t sold a thing yet! If your customers have given you positive feedback on your product already, then you may already have some great testimonials to add to your site.

However, if your customer response is a little scarce — or if you’re just starting out — getting testimonials from your buyers might take a little more effort. So how do you collect the testimonials you need — and keep them coming as you grow your business? One easy way to collect testimonials is to include a link on your site with a form that allows your customers to give you their vote of confidence: «Tell us how this product changed your life!» or «Click here to let us know what you think!» Put this link next to some testimonials that you’ve already gathered to give customers an example of the kind of feedback you’re looking for. A more effective method is to create an autoresponder that contacts your buyers after they’ve purchased your product — even a month later — to ask how they’re enjoying the product, as well as giving them a chance to offer feedback on their experience with your business. And, of course, any time you receive a great letter or e-mail from a customer, ask them if you can use their comments on your web site to recommend your product to others. If they were happy enough to let you know, they’re bound to want to spread the word. If you haven’t yet begun selling your product and have no feedback yet, offer your product or service for free to a select group of
customers in exchange for their thoughts on the product or some details on their experience with your site. The impact that testimonial will have on your bottom line will be well worth the initial expense! As soon as your online business is up and running, make a point of giving every one of your customers a chance to share their experiences with your product or service.

Ask for feedback — good and bad — in your autoresponders, your newsletters, and other spots on your web site.

4) Strategies for using your testimonials as effectively as possible Once you’ve got some testimonials to share with your visitors, you need to make sure that you’re putting them to the best possible use on your site. Always make sure that you… Include your best testimonials front and center on your homepage, like in your sidebars, or even above your headline. Place some testimonials right in the middle of your homepage salescopy to keep your readers focused on your credibility as you outline the features and benefits of your product. Set up a whole page dedicated to your glowing testimonials, as well as including snippets of their comments throughout your site. Be sure to put a link to your testimonial page next to each of those snippets! Include testimonials on each and every page of your web site. No matter where your visitors click, you want them to find a positive customer review of your product or service. Now let’s look at a few mistakes to avoid when using testimonials on your web site… Don’t edit your testimonials to exclude a comment or add information you want to hear! If you can’t post a comment «as is» and feel comfortable with it, it shouldn’t go up. If your testimonials are in your voice and all sound the same, no one is going to trust that they are legitimate.Never use a customer testimonial without permission. Never, ever invent testimonials! This is fraud, plain and simple, and lying never results in a positive impact on your business.

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Let’s talk about something that many business owners neglect when it comes to having a home business. There are really only two ways you can go about making money.

Either you spend time making each and every sale, typically by spend hours every day cold calling. Pester your friends and family in to buying products and services from you OR you become part of a systematic plan that sells through marketing automation. Now you might be wondering how marketing can ever be automated. It is true that most people think that marketing means endless rounds visiting people and giving them your cards and trying to get their telephone numbers. You might think that no business can ever be successful without spending hour’s everyday cold calling potential leads and spending time with them turning them in to sales. While this is one way of doing business the important thing to remember here is that if you spent that kind of time cold calling you very well may achieve financial success but what Your TIME FREEDOM? Not all of us can afford marketing teams for our home based businesses and if you are a part of Global Resorts Network you have it going good for you. Fortunately, some good people called the Inner Circle have come up with a completely automated way of selling Global Resorts Network memberships. It is called the Reverse Funnel System or RFS. Now you might be wondering what exactly is Global Resorts Network. Global Resorts Network (GRN) is an excellent program that offers people the chance to take quality vacations at some of the best 4 and 5 star resorts worldwide. All the resorts offered by GRN are luxury, high end, desirable resorts and are provided by a company that has over two decades of experience in this industry. GRN offers its member’s excellent remuneration each time a sale is made by any member of a particular team and what is more, members can lay claim to 100% matching overrides made by other team members whom they have personally enrolled from $500 up to $1000.

This is what is called Perpetual Leverage.

Where else can you find such a system that gives you such kind of leverage? You will be getting benefits for time to come and have a great residual income. Global Resorts Network works effectively as it highly encourages the person who enrolled you to help you achieve success as they have a vested interest in YOUR success. This is only one of the many great aspect of this business that sets it apart from everything else out there. A crucial aspect of any home business is training. GRN is great that way because within this network you will find people who are actually willing and desire to lend you the help that you need to get started. Your team consists of a mentor who wants to give you the assistance you need to put your business fast tracked. Think about the immense benefits that such training can provide you when compared with having to struggle with establishing a business from the scratch. Most team leaders have valuable experience and they could possibly sell their expertise in seminar for thousands of dollars! Promotion is important to any business, especially a new business. However, promotion is also a highly technical aspect of business. Promotion that is not targeted properly is not likely to yield any results. In case of both Global Resorts Network and especially Reverse Funnel System you will be provided with key data that would lead you to place your advertisements where they will be highly visible. Team mentors and others have collected most of this data after years of hard work. You will be guided towards the e-zines that are generating the most amount of traffic. Not to mention you will get information about all the tips and tricks of video marketing, the hottest new way of marketing available today.

Promoting your Global Resorts Network business couldn’t be easier. All you have to do is follow the exact steps that your mentors have taken to build their own business. As many have already discovered, their success can be easily replicated. In fact, many new members have made a sale even in their first week of being operational! You will have to see it for yourself to believe how easy it is to set up re your Reverse Funnel System marketing Global resorts network opportunity. If you are able to use email and surf the Internet then you will be able to use this system to build your home business without a hitch. What amazes one about these system is that they have taken care of every aspect of the business so that you do not have to worry about doing it. Now I do not really know of many online businesses that offer that kind of convenience for their representatives. Global Resorts Network offers its members the advantage of a home business that markets almost by itself, has need for minimal human intervention, offers Perpetual Leverage, a great residual income, some really amazing rep payments and assistance in setting up the system. It is truly the perfect home based business available to you right now, today. I encourage you to do your due diligence. The Internet is abuzz with the news about the kind of opportunity that has now become available to home entrepreneurs and everyone is talking about the Reverse Funnel System and Global Resorts Network.

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There are so many ways you can market a product.

Some of the more unique approaches to traditional advertising came in the form of sandwich board signs and willing men and women who would stand on busy corners and attempt to capture the attention of those passing by.

Magnetic signs were (and still are) used to place a business logo on the side of a vehicle. Some individuals have sold a portion of the space on their head for a tattoo with the promise to leave their head clean-shaven for a year while sporting a tattoo with the business logo. Many businesses have invested in a costumed mascot that will stand outside their businesses and wave to those passing by. All in all creative marketing has been big business and extremely diverse. What about marketing in the 21st century and online? Is that different? If so, how is it different? Online marketing is no less creative than brick and mortar counterparts. Some businesses might solicit customer pictures that include the customer using the product. There might be a contest with a video advertisement being developed with the product as the focal point to the advertisement. The goal is to inject your sales website with a variety of site promotion portals. For instance, if you are announcing a contest on a forum or blog create a link that takes the visitor to the contest page with tastefully placed links to the primary site for customer convenience. Make sure that the winning entries are found only on your primary website. Site promotion isn’t just a strategy of backlinks, Pay Per Click (PPC) and banner advertising. No, it is about a strategy that uses all three skillfully and still finds new ways to create a buzz that may act independently or interdependently of standard Internet advertising. This must act as a separate course of action from Search Engine Optimization (SEO), which should always take precedent over any other strategy you may consider in site promotion. Some businesses might even use products or individual purchases as a way to devise a contest that may further their goals in site promotion.

Imagine a satisfied customer receiving either an email or a notice in their packing box that invites them to return to your website to register for a shopping spree. Make this type of contest exclusive to actual customers when possible. You should already have the customer’s information for list building purposes, but this gives them a positive ‘extra’ experience that can increase what may be a tentative brand loyalty in many first purchase scenarios. You can also create a secondary contest for site visitors with no obligation to purchase. This can aid in list building because registration should be mandatory with a tastefully produced email-marketing plan to follow. This too should provide prospects with a shopping spree or other desired item (i.e. mp3 player, electronic game, etc). Site promotion is an important element in the health and well being of your ecommerce website. By all means develop the primary aspects of site promotion first and then feel free to let your creativity take your site to a whole new place.

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Lamination Sensation: Enhancing Your Documents With Laminating

If you recall back in your elementary English class, your teacher told you about the five W’s: who, what, when, where, and why. These same words can be helpful in assisting you in finding which area of a legitimate home based business opportunity you wish to pursue and what is required to begin your home based business.

Following these simple tips provided here can make the home based business journey much smoother and less difficult. Why The first thing is knowing why you want to pursue a legitimate home based business opportunity. Is it all about the money? Do you want to make more money and direct your income towards yourself with plans of quitting your job? Perhaps you’re interested in creating free time in order to be closer to your family and friends. Have you suffered a disability or some type of acute illness that you’re unable to go back and forth to work? These questions can guide you towards a deeper understanding of what is your driving force in this career preference. You simply don’t jump across a gorge for the sake of jumping. Often it’s because you need to get to the other side. Realizing why you are looking for a legitimate home based business opportunity creates focus. Where This area of questioning may sound silly as you are looking for a legitimate HOME BASED business opportunity, but do you plan to travel to clients/customers for any area of your business. Are you planning to set up a certain radius to meet or serve clients/customers in? Or are your plans to reach a worldwide audience? Taking the avenue of the internet certainly helps you to do so. This is ever so vital in setting up and running your legitimate home based business opportunity. Who In your legitimate home based business opportunity, who are your products/services for? Children, men, women, families, and businesses are all possible target audiences. Make sure you ask who in order to research on your audience in your location. Is there a large base of your target audience in a remote, general or worldwide location? If your legitimate home based business opportunity utilizes the web then your target audience actually is all of the above. This is key in marketing and sales. Which Which area of a legitimate home based business opportunity interests you the most? Do you enjoy creating a product by hand or is it the actual marketing and sales of the product? Some areas of business are enjoyable and that’s where you’ll blossom. Then some create struggle. Knowing your strengths and weaknesses can help you to get ready for the good and bad of running your legitimate home based business opportunity. What What type of legitimate home based business opportunity do you want to be apart of? Do you want to be in wholesale? Do you want to be apart of e-commerce? Would you like to offer services such as tutoring or sewing? Affiliate marketing has really grown into a great way to get involved with a legitimate home based business opportunity.

Narrow your choices and find what you truly want to do within your home based business. These five areas are simple, but make a huge impact on your legitimate home based business opportunity set up. The answers guide you to make the most appropriate business choices that will end in satisfaction as well as success. If you start selling car parts online and you hate even changing your own oil how satisfied will you be doing this everyday? When you make a change to a legitimate home based business opportunity you must ensure that you know your why, know your goal, and know what you enjoy. That will make your choice to run a legitimate home based business opportunity worthwhile and long lasting.

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Choosing an attractive binding cover is the one of the most important steps in creating impressive bound presentations.

Such presentations can be made for projects done by large corporations, small businesses, home offices, government agencies, schools, churches, and many other establishments. Before you get to the point of deciding on the right binding cover for your presentation, you must first consider several other factors in the binding process. Let’s start at the beginning. First, you must choose what information you want to present and how you want to say it. Typeface, graphics and other visuals should all be considered when putting together any kind of presentation. Once you know what is going into the booklet, you must decide what type of paper you want to use. It can be flimsy or rigid, purple or green. Choose carefully because looks mean everything in these circumstances. You may also want to laminate the pages. This creates a more durable, impressive looking booklet. Colors are brighter and pages are going to stay fresh-looking and clean for a much longer time than paper alone. Once you have your pages printed, organized and stacked, it is time to choose what type of binding style you want to use to finish your reports. There are several options when it comes to binding your reports and presentations:  Plastic Comb Binding: Comb bindings utilize 19 plastic rings that insert into corresponding rectangular holes on the edge of your bound document.  Spiral Coil Binding: Coil bindings consist of a continuous coil that spirals through the holes in the paper. This type of binding is plastic or and is available in more than sixty different colors.  Twin Loop Wire Binding: Also called double loop wire or wire-o, twin loop wire is made from a single piece of wire formed into a double loop.

These wires are shipped in a C shape and are closed into a round shape using a twin loop wire closer.  Velobind: Sometimes called strip binding, Velobind uses a thin plastic binding strip that is applied to the edge of the document. Velobind can be applied using a hot knife Velobind system that rivets the strips in place or using recloseable Velobind strips that snap into place.

Documents bound with plastic comb binding, twin loop wire and spiral coil binding can all open flat. Wire bound and coil bound books can also be folded back, so the front page meets the back page. This is great for convenience and durability. After you have selected the right binding style for your document it is finally time to choose your binding cover. The first step in choosing a binding style is to select the color of cover that you are looking for. Binding covers are available in almost every color that you can imagine including black, blue, green, red, light gray, dark gray, ivory, white, purple, brown and more. It is important to choose the right color of cover that corresponds with the color scheme of your company or the color of your binding element. After you have selected the right color of binding cover it is then important to select the right material for your covers. Binding covers are available in different types of paper, clear plastic, embossed poly, vinyl and more. Certain covers are better for certain applications. For instance, plastic covers are moisture resistant and do not tear. However, paper covers provide a more traditional look and feel. It is important to consider these factors when choosing a binding cover. Finally, it is important to choose the right size of binding cover for your application. The most common sizes of binding covers are 8.5″ x 11″ and 8.75″ x 11.25″ with round corners. However, binding covers are also available in a number of other sizes including 9″ x 11″ for reports with index tabs, 8.

5″ x 14″ for legal sized documents and 11″ x 17″ for large format documents.

From the cover to the binding supplies, you should be able to obtain everything you need from one place. This helps to ensure compatibility between products, as well as making it more convenient to purchase. If you choose, you can even get your hands on the actual machines that bind and laminate materials. This allows you to do it all completely on your own time and budget. The binding cover is truly the icing on the cake when it comes to booklets. It is both the first and last thing a person will see when using a booklet. When creating such materials, keep in mind the importance of first impressions. A professional and polished booklet can take you a long way, regardless of the setting.

Put a little extra time into creating an impressive presentation and you’ll surely wow your audiences.

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