A group that had a significant following in past pop culture is currently pioneering another wave in pop culture.
This group was famous in the 70’s and 80’s and has continued to see a broad base of fan support. They have indicated that they feel a bit like those who first pioneered television must have felt. Each month this group puts together an hour-long television type show that is free and available on demand. The video stream is produced with the same elements you would find in a television show, but without the commercials. The show features live music from an intimate studio room located at the home of one of the singers. It may provide guest artists and interviews as well as candid moments with the band. The end result matches virtually any artist profile show you might watch on TV. The big difference is that this group did not pitch their show to a network. They fund the production themselves and archive the video for on demand viewing. This inspires improves list building efforts and reminds fans why they have loved this group for so long. In turn the hope is that the music, interviews and behind the scenes stories about the music will encourage site visitors to either come see them in concert or make a direct online purchase of music or related merchandise. The feel of the program is a lot like watching a musical biography with the interactive bonus of sending them an electronic note or gaining access to other group information. Everyday we hear of greater and greater inroads that can be seen with video streaming as an alternative to traditional television. The interactive nature and portability of these video elements allow commuters to watch video streams on portable devices and can allow visual content consumers to download full episodes of their favorite shows or other content that is of high quality, but ONLY available online. Do you think anyone suspected that mass media would be so completely altered by the advent of the Internet? It really has begun an incredible revolution in media product download. It has simplified the process and has allowed a much more organic approach to content development and distribution. Video streaming has allowed niche marketing to take place in a pop culture format. This group might not be able to secure a contract for a monthly show from a television network. If they were to secure a monthly contract they would likely not have the creative control they desire.
With online video streaming they call the shots and their fans get to see their creative genius in music and in the production of their web based video stream. More and more businesses and organizations are discovering the benefits of being able to provide video content to their site visitors in an effort to entertain, educate or inform. The best video streams are ones that will ultimately benefit site visitor as well as site owner. The video stream should be a natural outgrowth of your business and allow site visitors to maximize their visit by accessing links to make purchases of products related to the video stream.